Members-only Competitive Intelligence Win/loss ratio: What it is and how to calculate it The win/loss ratio evaluates the success of your company’s performance in competitive situations, like when making a sale....
Members-only Competitive Analysis Top 5 keyword research tools for successful analysis Learn how the top 5 keyword research tools, Semrush, Ahrefs, Moz, seoClarity, and Google Keyword Planner, help to boost traffic and rankings....
Members-only Competitive Intelligence How can social media listening increase customer advocacy? (with examples) Social media listening allows you to engage with satisfied customers and turn them into ambassadors....
Members-only Competitive Analysis What is local search marketing? Local search marketing and local SEO offer huge benefits for businesses that want to attract nearby customers. Learn more - checklist inside....
Members-only Competitive Analysis How to do an SEO competitive analysis (7-step guide) SEO competitive analysis reveals the gaps in your SEO strategy so you can adjust and overtake the leaders in your space – and in this article, we’re going to show you how to do it....
Members-only Competitive Intelligence AI in product marketing & competitive intelligence: What you need to know CI, PM, and AI are converging, reshaping how businesses approach strategy and sales....