Members-only Competitive Intelligence How I used 30-in-30 interviews to identify and prioritize CI requirements at Freshworks Turn stakeholder conversations into a roadmap for smarter competitive strategy....
Members-only Competitive Analysis How to transform customer reviews and social posts into actionable competitive intelligence Make customer conversations your next strategic superpower....
Members-only Competitive Advantage Niche competitive advantage: everything you need to know Not every business has the resources to throw behind a global marketing campaign. Whether your business is large or small, resource-rich or on a budget, sometimes a niche competitive advantage is the best fit....
Members-only Competitive Intelligence How I learned to support (not influence) product teams with competitive intelligence See competitors clearly, support product boldly, and build with confidence....
Members-only Competitive Intelligence Creating "wow": How to present competitive intelligence for maximum impact Master the art of presenting data with clarity, creativity, and confidence that inspires action....
Members-only Competitive Intelligence Maximizing your competitive advantage through strategic planning Shift your competitive intelligence from tactical to strategic....