A competitive intelligence analyst gathers, analyzes, and makes actionable, data on key business competitors. Analysts gather this data from sources both internal and external to the business....

CI is now recognized as critical to growth. The industry’s maturing, new people are entering all the time, and the work we do has more impact than ever....

If you are at a point where you're looking to implement win-loss, or maybe take the next step in your win-loss program, this is for you....

From reactive to proactive: Master your market landscape....

In practice, CI is best understood as a perpetual competitive intelligence cycle, with no clear end or beginning, where each element flows into the next. We walk you through its 5 elements....