Learn what competitive differentiation is, how it compares to cost leadership and parity, and discover strategies, examples, and pitfalls to stand out in your market....

One advantage of product marketing is that we’re already positioned at the intersection of sales, product, and marketing, so I had a natural license to talk to everyone....

Practical frameworks and real-world examples to help you assess and align your strategies effectively...

By pricing like your competitors, you can build a solid business that customers trust while leaving room to be different and come up with new ideas....

Struggling to gather competitive intelligence in healthcare? This guide will arm you with a step-by-step process on everything you need to know....