Sales Enablement

Features are all about the product, while benefits are all about the customer. The difference might seem subtle, but using benefits instead of features in your marketing strategy makes a huge difference to how likable your brand is....

Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies....

Diego Rios breaks down how to turn competitor analysis into actionable pieces of sales enablement content for your teams using Workera as a case study....

With more and more organizations investing heavily in competitive intelligence teams and analysis, you'd think they would be eager to act on the analysis those teams provide. But this intelligence is often collected, assessed at great expense, and then ultimately ignored....

In a world where so many sales teams are remote-first, enablement can be tough. Here, Katie Van Hoomissen explores how to maximize your enablement efforts in remote settings....

Sales and customer success teams need to be able to handle prospects' objections and speak confidently about competitors. Here's how your CI helps them do that....

Battlecards are a key competitive enablement asset. But how do you build them? SWOT analysis can serve as the perfect springboard if you're stuck....

Mindtickle's Chris Lynch looks at key stats that highlight the approaches modern orgs are taking to sales enablement....

A sales enablement maturity model helps you track your team's journey to becoming a key, strategic part of your organization...

My guest today is Aaron Stillman, VP of Product Marketing and Education at AB Tasty. Aaron cut his teeth in competitive intelligence back when he was Director of Product Marketing at Healthx. Now he's running the whole show at AB Tasty, a maker of software that optimizes the customer experience....

In this guide to using competitive intelligence to power your sales enablement program, we cover everything you need to know about the discipline....

Into the Fray host, Erik Mansur chats with Jennifer Roberts, Director of Market Strategy at ServiceTitan, on syncing up your CI stakeholders....

Conversation intelligence improves customer experiences by harnessing digital technologies to create richer conversations with customers, stakeholders, and partners....

Here are 5 competitive enablement best practices to get your enablement program off to a flying start....

After more than 100 hours of deep-dive research and calls with Sales Leads and other stakeholders, I learned people see these two fields as silos. They miss the vast potential of combining enablement with competitive insights. Use these nine proven tactics to create a stellar CI adoption playbook....