Members-only Competitive Analysis Porter's five forces explained (+ template!) Porter's Five Forces seem complex? This guide and template simplify the process, helping you assess your industry’s potential with ease....
Members-only Competitive Intelligence Competitive intelligence analyst: role guide and salary A competitive intelligence analyst gathers, analyzes, and makes actionable, data on key business competitors. Analysts gather this data from sources both internal and external to the business....
Members-only Competitive Analysis Market landscape analysis fundamentals (+template!) From reactive to proactive: Master your market landscape....
Members-only Artificial Intellligence PMM power-prompts: Market research & competitive intelligence Most Product Marketers we speak to say the same thing: They're drowning in data but starving for insights. PMMs have access...
Members-only Competitive Analysis Competitive intelligence for SEO: What you need to know Competitive intelligence is the difference between guessing and knowing what’s working in your industry, and more importantly, why it’s working....
Members-only Competitive Analysis How to tackle different forms of competition Learn how to monitor direct and indirect competitors and outshine them all....
Members-only Competitive Analysis How to carry competitive analysis in digital marketing Master competitive analysis in digital marketing. Discover proven strategies to analyze competitors, uncover their tactics, and gain the edge you need to win....
Members-only Competitive Analysis Top 5 keyword research tools for successful analysis Learn how the top 5 keyword research tools, Semrush, Ahrefs, Moz, seoClarity, and Google Keyword Planner, help to boost traffic and rankings....
Members-only Articles What is local search marketing? Local search marketing and local SEO offer huge benefits for businesses that want to attract nearby customers. Learn more - checklist inside....
Members-only Competitive Analysis How to do an SEO competitive analysis (7-step guide) SEO competitive analysis reveals the gaps in your SEO strategy so you can adjust and overtake the leaders in your space – and in this article, we’re going to show you how to do it....
Members-only Competitive Analysis What should you look for in an SEO competitor rank tracker? Need to choose the right SEO tracking tool? Unlock the essential features that will help you gather intelligence effectively and stay competitive in your market....
Members-only Articles How to perform a competitor backlink analysis Want to beat the competition? Learn how competitor backlink analysis and the right tools can transform your SEO strategy....
Members-only Competitive Analysis What is social listening? Your comprehensive guide Explore the intricacies of social listening and how it can help your business. Key definitions, benefits, and real-life examples inside....
Members-only Articles Don’t just sit back and react to your competitors’ moves – master your CI function Get a clear roadmap for applying Porter's strategies and gain insights from real-world examples....
Members-only Articles Total addressable market (TAM): Why it's important, and how to calculate it In this guide, I’ll guide you through the importance of total addressable market (TAM) analysis in product marketing within the healthcare software realm....