Members-only Competitive Intelligence Win/loss ratio: What it is and how to calculate it The win/loss ratio evaluates the success of your company’s performance in competitive situations, like when making a sale....
Members-only Competitive Analysis Top 5 keyword research tools for successful analysis Learn how the top 5 keyword research tools, Semrush, Ahrefs, Moz, seoClarity, and Google Keyword Planner, help to boost traffic and rankings....
Members-only Competitive Intelligence How can social media listening increase customer advocacy? (with examples) Social media listening allows you to engage with satisfied customers and turn them into ambassadors....
Members-only Competitive Analysis What is local search marketing? Local search marketing and local SEO offer huge benefits for businesses that want to attract nearby customers. Learn more - checklist inside....
Members-only Competitive Analysis How to do an SEO competitive analysis (7-step guide) SEO competitive analysis reveals the gaps in your SEO strategy so you can adjust and overtake the leaders in your space – and in this article, we’re going to show you how to do it....
Members-only Articles AI in product marketing & competitive intelligence: What you need to know CI, PM, and AI are converging, reshaping how businesses approach strategy and sales....
Members-only Segmentation Getting started with psychographic market segmentation Trying to understand your potential customers – who they are and what makes them tick? Wish you could just crack open their minds and step right in?...
Members-only Strategic Planning What is a strategic vision? Learn how to craft a strategic vision that inspires action and drives results....
Members-only Articles Reflections on CI: how to build a trusted intelligence hub TL;DR Bhavik’s journey into competitive intelligence started with technical roles in IT and automation, eventually leading to a high-level CI role...
Members-only Pricing Pricing a SaaS product in 2025 Pricing your SaaS product is a complex process with a lot of moving parts....
Members-only Articles What should you look for in an SEO competitor rank tracker? Need to choose the right SEO tracking tool? Unlock the essential features that will help you gather intelligence effectively and stay competitive in your market....
Members-only Articles Get to grips with unexpected market news in 10 minutes or less Having a good process in place also helps in high-stress situations when time is limited....
Members-only Competitive Analysis How to perform a competitor backlink analysis Want to beat the competition? Learn how competitor backlink analysis and the right tools can transform your SEO strategy....
Members-only Guides What is competitive intelligence? Learn the power of competitive intelligence: Transform market insights into strategic business advantages that drive growth and outperform rivals....
Members-only awards Competitive Intelligence Alliance Awards 2024: Your winners Though all our nominees are truly exceptional in this field, this year’s winner stands out for their relentless pursuit of elevating the CI function and those in it....
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