Competitive Intelligence

The win/loss ratio evaluates the success of your company’s performance in competitive situations, like when making a sale....

Social media listening allows you to engage with satisfied customers and turn them into ambassadors....

CI, PM, and AI are converging, reshaping how businesses approach strategy and sales....

TL;DR Bhavik’s journey into competitive intelligence started with technical roles in IT and automation, eventually leading to a high-level CI role...

Having a good process in place also helps in high-stress situations when time is limited....

Learn the power of competitive intelligence: Transform market insights into strategic business advantages that drive growth and outperform rivals....

Your essential guide to the trends, challenges, and evolving strategies shaping competitive intelligence (CI) today....

How can competitive intelligence help you get the most out of a Tiger Team before, during, and after the initiative?...

Across industries, from tech to retail, the need for real-time, accurate, and actionable insights has never been greater....

Seasonality and competitive intelligence can be your way to stay ahead of your competitors all year-round....

Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are 11 types to get you started....

Get a clear roadmap for applying Porter's strategies and gain insights from real-world examples....

If you’ve ever wondered whether you’re getting paid what you deserve as a competitive intelligence (CI) pro, then the 2024 Competitive Intelligence Salary Report is here to spill the tea....

Hiring a CI professional can be daunting if it's not your area of expertise. Learn to craft the perfect job description, identify the right skills, and create a growth path for your CI hires. Plus, get insights on setting up a dedicated CI function to give your company a competitive edge....

If you're a woman in CI, chances are you’re making less than the men in your field – 19.1% less, on average – and that gap has only widened over the past year....