Competitive Intelligence

Your essential guide to the trends, challenges, and evolving strategies shaping competitive intelligence (CI) today....

How can competitive intelligence help you get the most out of a Tiger Team before, during, and after the initiative?...

Across industries, from tech to retail, the need for real-time, accurate, and actionable insights has never been greater....

Seasonality and competitive intelligence can be your way to stay ahead of your competitors all year-round....

Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are 11 types to get you started....

Get a clear roadmap for applying Porter's strategies and gain insights from real-world examples....

If you’ve ever wondered whether you’re getting paid what you deserve as a competitive intelligence (CI) pro, then the 2024 Competitive Intelligence Salary Report is here to spill the tea....

Hiring a CI professional can be daunting if it's not your area of expertise. Learn to craft the perfect job description, identify the right skills, and create a growth path for your CI hires. Plus, get insights on setting up a dedicated CI function to give your company a competitive edge....

The win/loss ratio evaluates the success of your company’s performance in competitive situations, like when making a sale....

If you're a woman in CI, chances are you’re making less than the men in your field – 19.1% less, on average – and that gap has only widened over the past year....

Every strategist will be familiar with Michael E. Porter. His book, "On Competition," is a seminal work that explores the complexities of competitive strategy and industry dynamics....

Competitive intelligence refers to the practice of collecting and analyzing data on your competitors, and delivering insights gleaned from that data to stakeholders around the business....

CI professionals today are facing a lot of challenges. There are the obvious ones – like budgetary constraints, building and maintaining an effective team, and clarifying the CI function's role and scope – and then there are a whole load of not-so-obvious ones....

Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies....

Assumptions and biases can bite you. Sensible strategizing involves identifying the assumptions you're making, and pressure testing them before taking on risk....