Members-only Competitive Intelligence AI in product marketing & competitive intelligence: What you need to know CI, PM, and AI are converging, reshaping how businesses approach strategy and sales....
Members-only Competitive Intelligence Reflections on CI: how to build a trusted intelligence hub TL;DR Bhavik’s journey into competitive intelligence started with technical roles in IT and automation, eventually leading to a high-level CI role...
Members-only Competitive Intelligence Get to grips with unexpected market news in 10 minutes or less Having a good process in place also helps in high-stress situations when time is limited....
Members-only Competitive Intelligence What is competitive intelligence? Learn the power of competitive intelligence: Transform market insights into strategic business advantages that drive growth and outperform rivals....
Members-only Competitive Intelligence The State of CI Report 2024 Your essential guide to the trends, challenges, and evolving strategies shaping competitive intelligence (CI) today....
Members-only Competitive Intelligence Eye of the Tiger…Team — How competitive intelligence helps short-term initiatives succeed How can competitive intelligence help you get the most out of a Tiger Team before, during, and after the initiative?...
Members-only Competitive Intelligence A holistic approach to competitive intelligence: Integrating AI, frameworks, and best practices Across industries, from tech to retail, the need for real-time, accurate, and actionable insights has never been greater....
Members-only Competitive Intelligence Using CI to outsmart competitors year-round Seasonality and competitive intelligence can be your way to stay ahead of your competitors all year-round....
Members-only Competitive Intelligence 11 types of competitive intelligence Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are 11 types to get you started....
Members-only Competitive Intelligence Don’t just sit back and react to your competitors’ moves – master your CI function Get a clear roadmap for applying Porter's strategies and gain insights from real-world examples....
Members-only Reports Key takeaways from the 2024 Competitive Intelligence Salary Report If you’ve ever wondered whether you’re getting paid what you deserve as a competitive intelligence (CI) pro, then the 2024 Competitive Intelligence Salary Report is here to spill the tea....
Members-only Leadership Recruiting competitive intelligence specialists: Tips for non-CI hiring managers Hiring a CI professional can be daunting if it's not your area of expertise. Learn to craft the perfect job description, identify the right skills, and create a growth path for your CI hires. Plus, get insights on setting up a dedicated CI function to give your company a competitive edge....
Members-only Competitive Intelligence Win/loss ratio: What it is and how to calculate it The win/loss ratio evaluates the success of your company’s performance in competitive situations, like when making a sale....
Members-only Competitive Intelligence Is there a gender pay gap in competitive intelligence? We did the research to find out. If you're a woman in CI, chances are you’re making less than the men in your field – 19.1% less, on average – and that gap has only widened over the past year....
Members-only Competitive Intelligence Book review: On Competition by Michael E Porter Every strategist will be familiar with Michael E. Porter. His book, "On Competition," is a seminal work that explores the complexities of competitive strategy and industry dynamics....