Win/Loss

CI is now recognized as critical to growth. The industry’s maturing, new people are entering all the time, and the work we do has more impact than ever....

If you are at a point where you're looking to implement win-loss, or maybe take the next step in your win-loss program, this is for you....

With so many people competing for the same roles, you need to have a clear job search strategy to come out on top....

Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are 11 types to get you started....

After more than 100 hours of deep-dive research and calls with Sales Leads and other stakeholders, I learned people see these two fields as silos. They miss the vast potential of combining enablement with competitive insights. Use these nine proven tactics to create a stellar CI adoption playbook....

Up-to-date battlecards, sprinkled with the finest competitor intel, make your salespeople’s lives so much easier. Often, they'll forego the obvious. The stuff sales prospects can find in a blink....

Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed....