How to do an SEO competitive analysis (7-step guide)

If you’re looking for the right competitive strategy for where your business is at, you’re probably in either the startup, growth, or maturity phase. This article takes a look at which types of competitive strategies you should adopt at each stage of the cycle....

Representing the Mobile Gaming industry is Nadav Moshes, Market & Competitive Intelligence Manager at Playtika, a producer and developer of over a dozen mobile games. A lot of products means a lot of challenges, challenges Nadav has managed to overcome and then some....

Sales and customer success teams need to be able to handle prospects' objections and speak confidently about competitors. Here's how your CI helps them do that....

Building a strategic plan takes a lot of work. So when it comes time to put it into action, you want to get it right. But the truth is, an effective rollout starts during the planning process. Want to learn why? Stay tuned....

Want tried and true methods, templates, and frameworks you can apply to your competitive intel work today? You’ve come to the right place....

As we look to the evolving data economy, we need a new guiding metaphor: a way of thinking about data that focuses less on exploiting a resource and more on building equitable and sustainable relationships with consumers....

Battlecards are a key competitive enablement asset. But how do you build them? SWOT analysis can serve as the perfect springboard if you're stuck....

A competitive pricing analysis sees you gather the prices of your competitors’ products over time. You’ll use this data to draw comparisons and conclusions about which direction your own pricing strategy should head in....

If you’ve read “The Future of the Professions” by Richard and Daniel Susskind, you’re already familiar with the fragility of your expertise: give it enough time and most of us will be out of a job…...

On June 14, Competitive Intelligence Alliance will bring together the CI community from the world's largest companies and most exciting startups to share their success stories, experiences and challenges....

How to design and execute an effective CI strategy, centralize information to create a single source of truth, and overcome limited resources....

What should your single biggest priority be when starting a new role in competitive intelligence? And how do you guard against internal bias in your competitive analysis? Gal Toren shares her solutions....

Customer reviews are extremely important when it comes to building a brand, yet so many businesses don't realise how many opportunities they're missing. In this post, I'll break down 5 customer review strategies that you can use right away to build your brand and strengthen your brand positioning....

The McKinsey Horizon Model, also known as the Three Horizons Model, is a strategic framework used to identify and manage innovation within an organization....

Remember SWOT analysis? The framework has been the darling of business school textbooks the world over for some time. But not everyone’s so positive about it....