How can social media listening increase customer advocacy? (with examples)

Successful brand building positively impacts the bottom line. It creates awareness & develops customer relationships that generate growth....

Data is now the most valuable resource in the world. But it’s valuable to your business only if you know how to use it....

A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry....

My guest today is Aaron Stillman, VP of Product Marketing and Education at AB Tasty. Aaron cut his teeth in competitive intelligence back when he was Director of Product Marketing at Healthx. Now he's running the whole show at AB Tasty, a maker of software that optimizes the customer experience....

We’ve collated a list of the ten most common market segmentation errors you’ll need to avoid if you want to create relevant, useful segments that inform your marketing strategy and drive revenue....

Routinely conduct a market opportunity analysis. This can be one of those tricky tasks you perform just often enough to need some direction on, but not so often enough to feel compelled to establish a process for....

You can make parts of your business more product-led than others. Let's define product-led, and talk through some solutions to common blockers....

Keith has a wealth of experience in product marketing and competitive intelligence. Keith’s depth of knowledge and willingness to share make him a much-valued member of our competitive intelligence community....

Not every business has the resources to throw behind a global marketing campaign. Whether your business is large or small, resource-rich or on a budget, sometimes a niche competitive advantage is the best fit....

What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup....

In this guide to using competitive intelligence to power your sales enablement program, we cover everything you need to know about the discipline....

Into the Fray host, Erik Mansur chats with Jennifer Roberts, Director of Market Strategy at ServiceTitan, on syncing up your CI stakeholders....

Working to gain competitive insight keeps you ahead of the competition, enabling you to defend and sustain your competitive advantage....

Join us in person on Thursday, December 8th, at the Competitive Intelligence Summit for a happy hour meetup and enjoy the last session of the summit for free ✨ Your time to network and collaborate with fellow CI professionals!...

Sometimes, it’s like your teams are on opposite sides of a six-foot-high cement wall. Information is trapped in their tools, no one seems to be communicating. Implementing a product feedback loop can turn your product into a trendsetting powerhouse....