Members-only Competitive Intelligence The CI feedback loop: Building collaborative competitive intelligence My guest today is Aaron Stillman, VP of Product Marketing and Education at AB Tasty. Aaron cut his teeth in competitive intelligence back when he was Director of Product Marketing at Healthx. Now he's running the whole show at AB Tasty, a maker of software that optimizes the customer experience....
Members-only Segmentation The 10 most common market segmentation errors you need to avoid We’ve collated a list of the ten most common market segmentation errors you’ll need to avoid if you want to create relevant, useful segments that inform your marketing strategy and drive revenue....
Members-only Competitive Analysis How to conduct a killer market opportunity analysis Routinely conduct a market opportunity analysis. This can be one of those tricky tasks you perform just often enough to need some direction on, but not so often enough to feel compelled to establish a process for....
Members-only Strategic Planning How to become more product-led You can make parts of your business more product-led than others. Let's define product-led, and talk through some solutions to common blockers....
Members-only Case Studies “Having other people to bounce ideas off… The Slack community is key.” - Keith Brooks, B2B Whisperer Keith has a wealth of experience in product marketing and competitive intelligence. Keith’s depth of knowledge and willingness to share make him a much-valued member of our competitive intelligence community....
Members-only Competitive Advantage Niche competitive advantage: everything you need to know Not every business has the resources to throw behind a global marketing campaign. Whether your business is large or small, resource-rich or on a budget, sometimes a niche competitive advantage is the best fit....
Members-only Competitive Advantage How Notion grows What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup....
Members-only Sales Enablement Your go-to guide to competitive sales enablement In this guide to using competitive intelligence to power your sales enablement program, we cover everything you need to know about the discipline....
Members-only Competitive Intelligence How to train your whole company on competitive intelligence techniques Into the Fray host, Erik Mansur chats with Jennifer Roberts, Director of Market Strategy at ServiceTitan, on syncing up your CI stakeholders....
Members-only Competitive Analysis Competitive insight: You need it, your competitors have it Working to gain competitive insight keeps you ahead of the competition, enabling you to defend and sustain your competitive advantage....
Members-only CI Happy Hour Meetup | New York | December 8, 2022 Join us in person on Thursday, December 8th, at the Competitive Intelligence Summit for a happy hour meetup and enjoy the last session of the summit for free ✨ Your time to network and collaborate with fellow CI professionals!...
Members-only Strategic Planning 3 ways a product feedback loop can transform your product Sometimes, it’s like your teams are on opposite sides of a six-foot-high cement wall. Information is trapped in their tools, no one seems to be communicating. Implementing a product feedback loop can turn your product into a trendsetting powerhouse....
Members-only Competitive Intelligence The Pen is mightier: How competitive intelligence can influence a content marketing strategy Ryan Law, VP of content at Animalz, is an authority on all things content marketing. We hear from the other side of the competitive intelligence transaction how Ryan receives and internalizes insights about rival solutions and how he uses that data to his advantage....
Members-only Competitive Advantage Pros and cons of price skimming There are around seven pricing strategies that companies can use. These are competition-based pricing, cost-plus pricing, dynamic pricing, value-based pricing, usage-based pricing, freemium pricing, and price skimming....
Members-only Sales Enablement Conversation intelligence for customer experience Conversation intelligence improves customer experiences by harnessing digital technologies to create richer conversations with customers, stakeholders, and partners....
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