Members-only Articles The Pen is mightier: How competitive intelligence can influence a content marketing strategy Ryan Law, VP of content at Animalz, is an authority on all things content marketing. We hear from the other side of the competitive intelligence transaction how Ryan receives and internalizes insights about rival solutions and how he uses that data to his advantage....
Members-only Articles Pros and cons of price skimming There are around seven pricing strategies that companies can use. These are competition-based pricing, cost-plus pricing, dynamic pricing, value-based pricing, usage-based pricing, freemium pricing, and price skimming....
Members-only Articles Conversation intelligence for customer experience Conversation intelligence improves customer experiences by harnessing digital technologies to create richer conversations with customers, stakeholders, and partners....
Members-only Articles Brand positioning: Battling for the world's most valuable real estate A positioning framework enables you to find the right place for your brand in the marketplace, as well as in the consumer's mind. Ignore it at your peril....
Members-only Ebooks The Competitive Positioning Playbook It’s how you position yourself relative to the competition that truly matters. In the Competitive Positioning Playbook, we show you how....
Members-only Articles Redesigning WTP!: A Case Study A makeover is always a challenge, but redesigning a friend’s site is a whole different type of pressure. Welcome to this case study on the redesign of What the Pow! web, our client for this Ironhack UX/UI Design Bootcamp project....
Members-only Events CIA Panel: Competitive Positioning Register for the CIA panel on Competitive Positioning | November 3rd...
Members-only Articles How to prioritize your competitors and survey your competitive landscape How do you decide which competitors to prioritize in a crowded industry? That's what Erik Mansur discusses with Matt Tyrer, Head of Competitive Intelligence at Commvault, on this episode of Into the Fray....
Members-only Articles Track these 5 things in a competitor PPC analysis Competitive analysis comes in all shapes and sizes, but there might be no faster way to understand your competitors’ priorities than PPC analysis....
Members-only Articles In search of a data-informed way to build product vision and positioning: part three We walk you through scaling the process of creating a data-driven approach to positioning....
Members-only Articles Learn how to build a world-class CI program live and online Join us on January 19 2023 for an exclusive three-hour competitive intelligence workshop led by Airtable’s Alex McDonnell....
Members-only Events Competitive Intelligence Summit | New York | December 8 Step away from the daily grind. Rejuvenate, refocus, and upskill in competitor research, market intelligence, win-loss analysis, plus a whole lot more....
Members-only Strategic Planning The role of FOMO in consumer psychology FOMO, or fear of missing out, is an acronym for a psychological worry that’s been ingrained in the human psyche for as long as we can remember. In this article, we’ll delve deeper into this topic, and the role FOMO has on consumer psychology....
Members-only Segmentation Undifferentiated marketing strategy: pros, cons, and when to use one With an undifferentiated marketing strategy, rather than splitting the audience up, you’ll be marketing to the masses....
Members-only Segmentation How to get started with market segmentation Market segmentation is the process of splitting up your target market into a set of smaller groups based on shared needs or characteristics. It helps you make more sense of your audience. And studying each segment uncovers new useful information about its members....
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