Members-only Segmentation Your guide to implicit segmentation marketing Implicit segmentation is the practice of using implied data to make assumptions about customers and categorize them. From there, you can predict future behavior, produce more targeted messaging, or provide a better customer experience....
Members-only Competitive Intelligence The State of CI Report 2024 Your essential guide to the trends, challenges, and evolving strategies shaping competitive intelligence (CI) today....
Members-only Articles Eye of the Tiger…Team — How competitive intelligence helps short-term initiatives succeed How can competitive intelligence help you get the most out of a Tiger Team before, during, and after the initiative?...
Members-only Articles A holistic approach to competitive intelligence: Integrating AI, frameworks, and best practices Across industries, from tech to retail, the need for real-time, accurate, and actionable insights has never been greater....
Members-only Segmentation What is market segmentation? Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse....
Members-only awards Competitive Intelligence Awards 2024: Your finalists It's time to reveal the finalists for this year's Competitive Intelligence Specialist of the Year award....
Members-only Win/Loss Win/loss analysis: How to improve your job search strategy With so many people competing for the same roles, you need to have a clear job search strategy to come out on top....
Members-only Articles Using CI to outsmart competitors year-round Seasonality and competitive intelligence can be your way to stay ahead of your competitors all year-round....
Members-only Articles The SWOT analysis tools you should be using Simplify your SWOT analysis with tools for competitive research, sentiment tracking, data visualization, and actionable planning....
Members-only Guides What is social listening? Your comprehensive guide Explore the intricacies of social listening and how it can help your business. Key definitions, benefits, and real-life examples inside....
Members-only Competitive Intelligence 11 types of competitive intelligence Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are 11 types to get you started....
Members-only Articles Don’t just sit back and react to your competitors’ moves – master your CI function Get a clear roadmap for applying Porter's strategies and gain insights from real-world examples....
Members-only Reports Key takeaways from the 2024 Competitive Intelligence Salary Report If you’ve ever wondered whether you’re getting paid what you deserve as a competitive intelligence (CI) pro, then the 2024 Competitive Intelligence Salary Report is here to spill the tea....
Members-only Strategic Planning What are the 4 key elements of a strategic plan? Strategic planning can feel a bit daunting, right? But if you want to get your business moving in the right direction, a solid plan is a must-have....
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