What is competitive intelligence?

Price discrimination can be a beneficial strategy for companies seeking to maximize profits, but you must meet certain conditions in order to implement it effectively....

Successful pricing initiatives come down to one thing: value. On this episode of Pricing to Win, host Farhan Manjiyani sits down with Paul Maguranis to discuss what an understanding of your product's value reveals about how you should price it....

What's the one thing you have to understand from your customers that’s more important than the price itself? On this episode of Pricing to Win, host Farhan Manjiyani and guest Brett Waldman discuss this and more....

When used strategically, pricing is a powerful growth lever. But it's about far more than picking a number. In this article, I'll share how to balance value and strategy in your pricing model....

A business achieves a low-cost competitive advantage when it’s able to manufacture goods and take them to the point of sale at a lower cost than competitors, while maintaining (or surpassing) competing products or services in quality....

Features are all about the product, while benefits are all about the customer. The difference might seem subtle, but using benefits instead of features in your marketing strategy makes a huge difference to how likable your brand is....

Your brand positioning statement is a single sentence that sums up your competitive position - it’s your elevator pitch. If you were to describe to a new hire (or anyone else in the business) how you want people to see your product, your positioning statement would fill that role....

CI professionals today are facing a lot of challenges. There are the obvious ones – like budgetary constraints, building and maintaining an effective team, and clarifying the CI function's role and scope – and then there are a whole load of not-so-obvious ones....

Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies....

Assumptions and biases can bite you. Sensible strategizing involves identifying the assumptions you're making, and pressure testing them before taking on risk....

By understanding the unmet needs -- the unaddressed frustrations and desires of your customers, companies can gain an advantage that helps them out-innovate their rivals....

Here are 7 things AI can do for us, and with us, to make us more efficient and effective in our competitive intelligence work....

Competitive intelligence teams are small, and budgets are limited. If you want to be effective, you must work efficiently. Here’s our guide on how to gather competitive intelligence from internal teams and stakeholders....

Stop feeling frustrated with AI. This playbook shows you how to use the world's newest breakthrough technology to save you time, maximize your impact, and make your daily competitive intelligence work more enjoyable....