What is competitive intelligence?

Succeeding in competitive intelligence comes down, primarily, to the sources you use and how you communicate with stakeholders. Here's how to do that well....

Use SWOT analysis to develop an understanding of your competitive landscape, and you’ll better understand all the factors that go into creating a successful marketing plan....

An industry report on global competitive intelligence salaries, examining correlations and discrepancies between pay and factors like seniority, gender, location, and certifications....

We discuss how to do a SWOT analysis of a product, with examples, sample templates, and frameworks to save you time....

SWOT analysis in strategic planning is the practice of applying the SWOT framework of strengths, weaknesses, opportunities, and threats, to a business or product to critically evaluate where it sits in the competitive landscape....

Jayde Phillips is Senior Strategy and Market Intelligence Manager at Egencia, part of American Express Global Business Travel. Jayde joins us on the show to chat insights, past wins, and best practices....

The SWOT analysis framework has its benefits, but it also has its fair share of detractors and limitations. Here they are according to our experts....

You can use SWOT analysis in project management to increase buy-in and improve project outcomes. How? Here's a handy, comprehensive guide....

Work smarter. Not harder. We've all heard the phrase, but what does this actually involve? Clint Sprauve, Director of Product Marketing at Delphix, might have the answer....

The latest edition of our annual CI deep-dive (shared this year with our sister community, Product Marketing Alliance), will focus on the intricacies of how competitive intelligence and product marketing go hand-in-hand....

All marketing activity is either passive or active. The question is, which is the right approach for your business, and how do you know which is best?...

With more and more organizations investing heavily in competitive intelligence teams and analysis, you'd think they would be eager to act on the analysis those teams provide. But this intelligence is often collected, assessed at great expense, and then ultimately ignored....

Starting a business involves numerous challenges, and understanding the competitive landscape is crucial for success. Competitive analysis provides valuable insights into market dynamics, customer preferences, and strategic opportunities....

When you're a tech company like Akamai, with tech talent coming out of your ears, it's easy to fall into overly technical messaging. Here's how Mimi An, Akamai's Director of Competitive Intelligence, solved that problem....

Want customers to choose you over the competition? You need to get your brand strategy right. Here are three brand positioning strategy examples from three different industries....