Members-only Podcasts Crafting killer competitive positioning by putting the customer first | Fiona Finn Back when the Competitive Intelligence Alliance first launched, one of the first topics we explored was Competitive Positioning. Now, a year later, we wanted to revisit the topic, and brought an expert on board to help: today’s guest, Fiona Finn....
Members-only Competitive Intelligence A 5-step guide to revitalizing a broken competitive intelligence program With the right strategy and mindset, plus a little elbow grease, you can resuscitate your org’s CI program. From assessing the damage to achieving quick wins, in this article I’ll share some proven tips to transform your program from flatlining to thriving....
Members-only AI webinar series Role of AI in persona building & simulating reactions with purpose-built agents In this captivating webinar, Allen Borts will guide you through the thrilling journey of persona evolution. Discover how to seamlessly segment your market by integrating valuable insights from win/loss analyses and other critical data....
Members-only Competitive Intelligence How to nail competitive intelligence in SaaS How do you track your competitors when new features and updates are released almost daily? This article will walk you through an expert-approved competitive intelligence process tailored to the SaaS businesses....
Members-only AI webinar series AutoGPT Demo: Creating websites & landing pages for competitive positioning An exclusive demo coming up featuring Allen Borts, a seasoned expert in cutting-edge AI technology where he will share the remarkable power of AutoGPT in creating web content that sets you apart from the competition!...
Members-only Competitive Intelligence How to fix broken competitive intelligence programs | David D'Aprile Building a competitive program from scratch is a topic that’s been covered before. But what about rebuilding one? David D'Aprile tackles this topic on the latest episode of Compete Clarity....
Members-only Articles Competitive intelligence in healthcare: Master it in 5 steps Struggling to gather competitive intelligence in healthcare? This guide will arm you with a step-by-step process on everything you need to know....
Members-only AI webinar series Elevating product launches: Using AI to create content for competitive advantage Are you ready to revolutionize your product launches and marketing collaterals? This exclusive webinar deep dives into the power of Generative AI in...
Members-only Articles The competitive intelligence cycle: explained in 5 steps In practice, CI is best understood as a perpetual competitive intelligence cycle, with no clear end or beginning, where each element flows into the next. We walk you through its 5 elements....
Members-only Articles Competitive intelligence vs market intelligence: what’s the difference? Market intelligence provides the backdrop against which you compete with business rivals. Competitive intelligence is more specific than market intelligence, dealing with specific competitors instead. Rather than the larger market both you and your competitors are a part of....
Members-only Articles How to use competitor analysis for sales enablement: Workera case study Diego Rios breaks down how to turn competitor analysis into actionable pieces of sales enablement content for your teams using Workera as a case study....
Members-only Articles Boosting win rates and building trust with competitive intelligence Succeeding in competitive intelligence comes down, primarily, to the sources you use and how you communicate with stakeholders. Here's how to do that well....
Members-only Articles How to build a marketing plan using SWOT analysis Use SWOT analysis to develop an understanding of your competitive landscape, and you’ll better understand all the factors that go into creating a successful marketing plan....
Members-only Reports Competitive intelligence salary report 2023 An industry report on global competitive intelligence salaries, examining correlations and discrepancies between pay and factors like seniority, gender, location, and certifications....
Members-only SWOT How to do a SWOT analysis of a product: A comprehensive guide for strategy professionals We discuss how to do a SWOT analysis of a product, with examples, sample templates, and frameworks to save you time....