Alex Walton

Alex is the tech-addicted copywriter behind much of what you'll read here at Competitive Intelligence Alliance. He's obsessed with producing content to maximize your competitive edge.

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Competitive Intelligence

What is competitive intelligence?

Segmentation

Your guide to implicit segmentation marketing

Competitive Intelligence

11 types of competitive intelligence

Reports

Want to earn more in competitive intelligence? Here's what the research says.

Segmentation

B2B market segmentation guide: How to succeed in B2B in 2024

Pricing

Paul Maguranis - How to use value to properly price your products

Pricing

Brett Waldman - Full-stack pricing: how an analytics background helped inform a unique pricing approach

Competitive Advantage

What is a cost competitive advantage, and how do you implement one?

Sales Enablement

Features vs. benefits: Differences, examples, and traps to avoid

Positioning

All you need to know about positioning statements (with 7 examples)

Artificial Intellligence

What competitive intelligence tasks is AI good for?

Competitive Intelligence

How to gather competitive intelligence from internal teams (5 ways)

Artificial Intellligence

AI in CI Playbook 2024

Case Studies

"I wanted to learn best practices from experts who have been there and had success." - Janani Rangarajan

Competitive Analysis

Direct competition vs indirect: The differences explained (with examples)