Alex Walton

Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are 11 types to get you started....

In this article, we’re diving into the numbers and uncovering the key factors that could help you land a bigger paycheck. Whether it’s choosing the right industry, changing location, or fighting for pay transparency, we’ve got the insights you need to make your next career move count....

Not all segmentation methods work for all businesses. If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns....

Successful pricing initiatives come down to one thing: value. On this episode of Pricing to Win, host Farhan Manjiyani sits down with Paul Maguranis to discuss what an understanding of your product's value reveals about how you should price it....

What's the one thing you have to understand from your customers that’s more important than the price itself? On this episode of Pricing to Win, host Farhan Manjiyani and guest Brett Waldman discuss this and more....

A business achieves a low-cost competitive advantage when it’s able to manufacture goods and take them to the point of sale at a lower cost than competitors, while maintaining (or surpassing) competing products or services in quality....

Features are all about the product, while benefits are all about the customer. The difference might seem subtle, but using benefits instead of features in your marketing strategy makes a huge difference to how likable your brand is....

Competitive intelligence refers to the practice of collecting and analyzing data on your competitors, and delivering insights gleaned from that data to stakeholders around the business....

Your brand positioning statement is a single sentence that sums up your competitive position - it’s your elevator pitch. If you were to describe to a new hire (or anyone else in the business) how you want people to see your product, your positioning statement would fill that role....

Here are 7 things AI can do for us, and with us, to make us more efficient and effective in our competitive intelligence work....

Competitive intelligence teams are small, and budgets are limited. If you want to be effective, you must work efficiently. Here’s our guide on how to gather competitive intelligence from internal teams and stakeholders....

Stop feeling frustrated with AI. This playbook shows you how to use the world's newest breakthrough technology to save you time, maximize your impact, and make your daily competitive intelligence work more enjoyable....

"The Competitive Intelligence Alliance is, without a doubt, the go-to platform for businesses and professionals seeking a competitive edge in today's fast-paced markets. The wealth of knowledge shared within this forum is unparalleled, and the collaborative spirit among members is truly commendable....

Indirect competition is the kind of competition you experience from indirect competitors. These are competitors that offer different products and services to you, but targeting the same set of customers....

Indirect competition is the kind of competition you experience from indirect competitors. These are competitors that offer different products and services to you, but targeting the same set of customers....