Alex Walton

We've compiled a list of the top three competitive intelligence tools in every key software category – from dedicated CI platforms to social listening tools and CRMs....

In this episode of the Complete Clarity Podcast, we chat with Ben Hoffman, Senior Manager of Competitive Intelligence at Adobe, exploring the transformative impact of AI on competitive intelligence (CI)....

SEO competitive analysis reveals the gaps in your SEO strategy so you can adjust and overtake the leaders in your space – and in this article, we’re going to show you how to do it....

Competitive differentiation is the process of making your product offerings unique from those of your competitors. In practice, this often means creating or discovering what you do better than them, and emphasizing these aspects of your products or services....

A PESTLE analysis (or PESTEL analysis, sometimes simplified to PEST analysis) is a strategic planning framework that has you examine six types of external factors that can impact an organization: Political, economic, social, technological, legal, and environmental factors....

Business strategies are high stakes. There’s money on the line, and mistakes matter. That’s why pressure testing your business strategy is key. In this article, we’ll explain what business wargaming is, and how you can use it to test and improve your business’ strategies and tactics....

We show you how to examine competitors’ websites and their materials, giving you valuable insights that help your org beat the competition....

If you’re looking for a comprehensive strategic analysis of your business, of a competitor, or even of a project, you might want to account for these weaknesses by turning to an alternative to SWOT analysis. Here are seven SWOT analysis alternatives you can use to do just that....

A temporary competitive advantage is one that doesn’t last. It might survive a few years, but it’s not going to pay dividends decades down the line. But that doesn't mean they're not valuable....

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. You probably already knew that much, but what on Earth is SWOT analysis? And how, and why, is it used?...

The VRIO framework is a strategic analysis tool focused on helping a business find potential sources of competitive advantage. VRIO looks at a firm’s internal capabilities and resources, so differs from other strategic analysis frameworks like PESTLE analysis that examine external market factors....

Competitive pricing intelligence helps businesses make smarter decisions about their own positioning and pricing strategies, empowering them to win more market share....

Competitive Intelligence Certified: Core lifts the lid on the frameworks and processes experts use to deliver impactful intel with confidence....

Competitive intelligence is your tool for knowing your competitors’ strategies, priorities, strengths, and weaknesses. Armed with this information, you can fine-tune your product strategy and marketing initiatives to win. In other words, competitive intelligence is your ticket to the top....

"The Competitive Intelligence Alliance is, without a doubt, the go-to platform for businesses and professionals seeking a competitive edge in today's fast-paced markets. The wealth of knowledge shared within this forum is unparalleled, and the collaborative spirit among members is truly commendable....