Alex Walton

“Loss leader” refers to products sold (or manufactured)* at a loss in the short-term to turn greater profits in the long-term....

Prestige pricing, also known as premium pricing, or image pricing, is what businesses do when they sell at a high price to communicate value....

A niche business strategy is one that sees you targeting a particularly small subset of consumers. Rather than trying to be everything to everyone, you aim to provide the best solution for a small group of people....

Farhan Manjiyani is Senior Manager of Commercialization and Pricing at Grafana Labs, a tech company with over 1200 employees responsible for a lot of popular open source projects, including its namesake, the Grafana data visualization platform....

4 years. 24 examined topics. Commentary from 5 experts. Zero cost. Discover emergent trends in the CI function and stay ahead of the curve....

Strategic planning is the process of figuring out (i) where you want to go as an org, and (ii) how to get there. All while fielding the challenges and obstacles that could prevent you from getting to your destination....

Back when the Competitive Intelligence Alliance first launched, one of the first topics we explored was Competitive Positioning. Now, a year later, we wanted to revisit the topic, and brought an expert on board to help: today’s guest, Fiona Finn....

Building a competitive program from scratch is a topic that’s been covered before. But what about rebuilding one? David D'Aprile tackles this topic on the latest episode of Compete Clarity....

In practice, CI is best understood as a perpetual competitive intelligence cycle, with no clear end or beginning, where each element flows into the next. We walk you through its 5 elements....

Market intelligence provides the backdrop against which you compete with business rivals. Competitive intelligence is more specific than market intelligence, dealing with specific competitors instead. Rather than the larger market both you and your competitors are a part of....

Use SWOT analysis to develop an understanding of your competitive landscape, and you’ll better understand all the factors that go into creating a successful marketing plan....

An industry report on global competitive intelligence salaries, examining correlations and discrepancies between pay and factors like seniority, gender, location, and certifications....

We discuss how to do a SWOT analysis of a product, with examples, sample templates, and frameworks to save you time....

SWOT analysis in strategic planning is the practice of applying the SWOT framework of strengths, weaknesses, opportunities, and threats, to a business or product to critically evaluate where it sits in the competitive landscape....

Jayde Phillips is Senior Strategy and Market Intelligence Manager at Egencia, part of American Express Global Business Travel. Jayde joins us on the show to chat insights, past wins, and best practices....