Alex Walton

Alex is the tech-addicted copywriter behind much of what you'll read here at Competitive Intelligence Alliance. He's obsessed with producing content to maximize your competitive edge.

Post

Case Studies

“The go-to platform for businesses and professionals seeking a competitive edge”, Sathvik Perapogu, Hiver

Pricing

Loss leader pricing strategy: definition, examples, pros and cons

Pricing

Prestige pricing strategies: what they are, and how to make them work

Segmentation

Niche differentiation strategy explained (+ 5 surprising advantages)

Podcasts

The open source problem: challenges of competing in a tech space where nothing’s secret | Farhan Manjiyani

Competitive Intelligence

Competitive intelligence trends report 2023

Strategic Planning

How to facilitate a strategic planning session (in 9 easy steps)

Podcasts

Crafting killer competitive positioning by putting the customer first | Fiona Finn

Competitive Intelligence

How to fix broken competitive intelligence programs | David D'Aprile

Competitive Intelligence

The competitive intelligence cycle: explained in 5 steps

Competitive Intelligence

Competitive intelligence vs market intelligence: what’s the difference?

SWOT

How to build a marketing plan using SWOT analysis

Reports

Competitive intelligence salary report 2023

SWOT

How to do a SWOT analysis of a product: A comprehensive guide for strategy professionals

SWOT

9 practical tips to master SWOT analysis for strategic planning [with example]