Alex Walton

The SWOT analysis framework has its benefits, but it also has its fair share of detractors and limitations. Here they are according to our experts....

You can use SWOT analysis in project management to increase buy-in and improve project outcomes. How? Here's a handy, comprehensive guide....

Work smarter. Not harder. We've all heard the phrase, but what does this actually involve? Clint Sprauve, Director of Product Marketing at Delphix, might have the answer....

The latest edition of our annual CI deep-dive (shared this year with our sister community, Product Marketing Alliance), will focus on the intricacies of how competitive intelligence and product marketing go hand-in-hand....

When you're a tech company like Akamai, with tech talent coming out of your ears, it's easy to fall into overly technical messaging. Here's how Mimi An, Akamai's Director of Competitive Intelligence, solved that problem....

Want customers to choose you over the competition? You need to get your brand strategy right. Here are three brand positioning strategy examples from three different industries....

5 experts. 5 different industries. 5 case studies. Almost 50 years' combined experience. Uncover their tried and tested methods for success....

In our third installment, representing the Healthcare Technology industry, is Christopher Link, Research & Insights Manager at Interlace Health. Interlace Health completely replaces paper with digital in healthcare, and was a pioneer of digital forms and e-signatures....

How can you make use of all those eyeballs, those collected brains, to get ahead in your competitive intelligence and strategy work? To put it another way, how do companies use social media to create a competitive advantage?...

Curated from the thoughts, quotes, opinions, and contributions of the dozens of CI thought leaders we’ve worked with since the Competitive Intelligence Alliance launched one year ago, we built this table to give you a 10,000-foot view of the role....

Today’s guest, representing the eCommerce industry, is Mindy Regnell. Mindy heads up Market & Competitive Intelligence at Postscript, an SMS marketing company that’s tightly integrated into the Shopify ecosystem....

In this article, we’ll walk you through seven of the best ways you can use Chat-GPT right now to help lighten the competitive intelligence load. We’ll also walk you through how to improve Chat-GPT’s responses if it’s proving tricky to get what you need with your use case....

If you’re looking for the right competitive strategy for where your business is at, you’re probably in either the startup, growth, or maturity phase. This article takes a look at which types of competitive strategies you should adopt at each stage of the cycle....

Representing the Mobile Gaming industry is Nadav Moshes, Market & Competitive Intelligence Manager at Playtika, a producer and developer of over a dozen mobile games. A lot of products means a lot of challenges, challenges Nadav has managed to overcome and then some....

Building a strategic plan takes a lot of work. So when it comes time to put it into action, you want to get it right. But the truth is, an effective rollout starts during the planning process. Want to learn why? Stay tuned....