Alex Walton

Want tried and true methods, templates, and frameworks you can apply to your competitive intel work today? You’ve come to the right place....

A competitive pricing analysis sees you gather the prices of your competitors’ products over time. You’ll use this data to draw comparisons and conclusions about which direction your own pricing strategy should head in....

What should your single biggest priority be when starting a new role in competitive intelligence? And how do you guard against internal bias in your competitive analysis? Gal Toren shares her solutions....

Remember SWOT analysis? The framework has been the darling of business school textbooks the world over for some time. But not everyone’s so positive about it....

SWOT analysis divides opinion, but has sat atop its semaphoric tower, guiding strategic marketers to better business decisions, for decades. Download the report to learn SWOT best practices, future forecasts, and more....

When you're performing competitive intel as just a part of your role, juggling that responsibility with many others makes prioritization and time management absolute musts. Kait Smith shares how....

Social media is an incredibly powerful tool for gathering information on competing businesses. Done intentionally, you can follow and filter information according to your favorite strategic framework....

We all know competitive intelligence can be overwhelming. If you've no formal background in CI, and are struggling to identify best practices, it can be easy to feel like you're falling behind....

From mapping the market to uncovering the real reasons you’re winning or losing deals. From crafting untouchable positioning, to nailing cross-functional collaboration. This course gives you what you need to build a compete program with impact....

Ever felt overwhelmed by the seemingly endless challenges and uncertainties that come with being part of the C-Suite? If that sounds familiar, buckle up because we've got the course for you....

A competitor SWOT analysis is all about understanding your competitor. But how do you conduct one to help you identify opportunities in the market, raise awareness of potential threats, and construct a solid strategic plan? In this article, we show you how....

This article will help you realign with the key goals of competitive intelligence. Once you do, it’ll be crystal clear which priorities you’re neglecting, and which avenues to success you’re avoiding....

Compete Clarity is a show tailor-made for folks like you who want expert advice, whether you're a rookie or just working with limited resources. We've got in-depth chats with the brightest minds in the biz to help you navigate the wild world of competitive intelligence....

Nico Trofim-Bancila is Product Marketing Manager at Spryker, and has almost a decade of experience managing various marketing functions. We sat down with her to discuss her experience as a Competitive Intelligence Alliance Slack community member....

Low cost and differentiation are both competitive strategies for growth. They’re attempts at establishing competitive advantages. A low cost provider strategy has you aim to beat the competition on costs. A differentiation strategy has you aim to boost profits by offering more value....