Alex Walton

Alex is the tech-addicted copywriter behind much of what you'll read here at Competitive Intelligence Alliance. He's obsessed with producing content to maximize your competitive edge.

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Strategic Planning

How to roll out a strategic plan (to guarantee success)

Ebooks

Steps to mastery eBook: First steps in mastering competitive intelligence

Articles

How to do competitive pricing analysis and beat your competition (with examples)

Compete Clarity

Use THIS secret tool to DESTROY internal bias in your competitive analysis | Gal Toren

Articles

Is SWOT analysis outdated? We did our own research to find out.

Reports

State of SWOT Report

Compete Clarity

Customer-centric competitive intelligence and the CI lifecycle | Kait Smith

Articles

Social media competitive intelligence: what it is and how to do it

Compete Clarity

Getting ahead, or falling behind? How to thrive with competitive intelligence | Nishant John

Courses

Competitive Intelligence Certified: Skills and frameworks for confident, impactful compete programs.

Courses

🚀 Introducing the C-Suite masterclass: your ticket to executive success 🚀

SWOT

How to do a competitor SWOT analysis in 5 easy steps

Competitive Intelligence

The 6 key goals of competitive intelligence

Compete Clarity

The Compete Clarity podcast: your audio guide to competitive intel

Case Studies

"I highly appreciate the content and the helpful community." - Nico Trofim-Bancila, Spryker