Alex Walton

Alex is the tech-addicted copywriter behind much of what you'll read here at Competitive Intelligence Alliance. He's obsessed with producing content to maximize your competitive edge.

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Strategic Planning

When does a low cost provider strategy beat a differentiation strategy?

Competitive Intelligence

Retail competitive intelligence: What is it, and what can you do with it?

Competitive Analysis

How to use a competitive gap analysis to blast past your competitors

Competitive Intelligence

Competitive Intelligence Tools of Choice 2023 report

Strategic Planning

How to rapidly operationalize any strategic plan in 5 simple steps

SWOT

The four major elements of SWOT analysis you need to know

Positioning

Competitive positioning: what it is and why it's important

Segmentation

The only four types of market segmentation you need to know

Competitive Analysis

How to perform a competitive landscape analysis in 5 easy steps

Competitive Intelligence

The CI feedback loop: Building collaborative competitive intelligence

Segmentation

The 10 most common market segmentation errors you need to avoid

Competitive Analysis

How to conduct a killer market opportunity analysis

Case Studies

“Having other people to bounce ideas off… The Slack community is key.” - Keith Brooks, B2B Whisperer

Competitive Advantage

Niche competitive advantage: everything you need to know

Sales Enablement

Your go-to guide to competitive sales enablement