Alex Walton

Working to gain competitive insight keeps you ahead of the competition, enabling you to defend and sustain your competitive advantage....

Join us in person on Thursday, December 8th, at the Competitive Intelligence Summit for a happy hour meetup and enjoy the last session of the summit for free ✨ Your time to network and collaborate with fellow CI professionals!...

Ryan Law, VP of content at Animalz, is an authority on all things content marketing. We hear from the other side of the competitive intelligence transaction how Ryan receives and internalizes insights about rival solutions and how he uses that data to his advantage....

It’s how you position yourself relative to the competition that truly matters. In the Competitive Positioning Playbook, we show you how....

Register for the CIA panel on Competitive Positioning | November 3rd...

How do you decide which competitors to prioritize in a crowded industry? That's what Erik Mansur discusses with Matt Tyrer, Head of Competitive Intelligence at Commvault, on this episode of Into the Fray....

Competitive analysis comes in all shapes and sizes, but there might be no faster way to understand your competitors’ priorities than PPC analysis....

Join us on January 19 2023 for an exclusive three-hour competitive intelligence workshop led by Airtable’s Alex McDonnell....

Step away from the daily grind. Rejuvenate, refocus, and upskill in competitor research, market intelligence, win-loss analysis, plus a whole lot more....

With an undifferentiated marketing strategy, rather than splitting the audience up, you’ll be marketing to the masses....

Market segmentation is the process of splitting up your target market into a set of smaller groups based on shared needs or characteristics. It helps you make more sense of your audience. And studying each segment uncovers new useful information about its members....

Here are 5 competitive enablement best practices to get your enablement program off to a flying start....

Comparative and competitive advantages are economic terms that, when applied to a business, refer to a business’ ability to produce goods and services and to win against competitors over time....

To create the best marketing and positioning strategies possible, you need to know where your product stands in the competitive environment. Not just in relation to the customer and their needs. That’s where competitive intelligence comes in....

With the rise of sales enablement platforms and Big Data, it has actually never been easier to prove the ROI of your enablement charter. You just have to know which metrics to track and how to track them....