Alex Walton

Alex is the tech-addicted copywriter behind much of what you'll read here at Competitive Intelligence Alliance. He's obsessed with producing content to maximize your competitive edge.

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Articles

How to train your whole company on competitive intelligence techniques

Articles

Competitive insight: You need it, your competitors have it

CI Happy Hour Meetup | New York | December 8, 2022

Articles

The Pen is mightier: How competitive intelligence can influence a content marketing strategy

Ebooks

The Competitive Positioning Playbook

Events

CIA Panel: Competitive Positioning

Articles

How to prioritize your competitors and survey your competitive landscape

Articles

Track these 5 things in a competitor PPC analysis

Articles

Learn how to build a world-class CI program live and online

Events

Competitive Intelligence Summit | New York | December 8

Segmentation

Undifferentiated marketing strategy: pros, cons, and when to use one

Segmentation

How to get started with market segmentation

Sales Enablement

5 competitive enablement best practices to skyrocket win rates

Competitive Advantage

Comparative vs competitive advantage: what’s the difference?

Sales Enablement

The 5 metrics to track if you want to measure sales enablement ROI