Alex Walton

Sales enablement is all about deal support. Sitting between sales and marketing, your sales enablement team exists to support your sales staff with key information at crucial moments. Information about competitors and about your product. All in line with your brand messaging....

Your sales team is too busy trying to win deals to tinker with the CRM. That’s why many organizations have introduced two key roles to help your sales reps operate with killer efficiency: sales operations and sales enablement....

That advantage you’ve worked so hard to create? Your competitors are working day and night to replicate it, beat it, and take those hard-won customers right out of your hands. 😤 So how do you stop your competitors cloning your strategy? How do you make your competitive advantage sustainable?...

Your first day at a new job can be a nerve-wracking experience, all the more so if you’re there to build a brand-new CI function for a company that’s never had one before. How can you start building credibility right away and garner a set of allies who know that they can rely on you?...

What was competitive intelligence like five to 10 years ago? And what’ll it look like in the next five to 10 years? Those are the questions Erik Mansur, VP of Product Marketing at Crayon, has for Steve Hernan, Senior Manager of Strategic Business Intelligence at Thermo Fisher Scientific....

What tools can you use to rapidly communicate your findings to internal stakeholders? And are there any tools that can inform your own competitive projects? Visual learners rejoice. The positioning matrix is here....

Up-to-date battlecards, sprinkled with the finest competitor intel, make your salespeople’s lives so much easier. Often, they'll forego the obvious. The stuff sales prospects can find in a blink....

A meaningful competitive intelligence program is key to staying ahead of the market, but how can you demonstrate its value to your stakeholders? And what KPIs should you be tracking?...

Win/loss interviews; social listening tools; competitive SEO; and competitor websites present four of the very best sources of competitive intel....

Sales enablement sits right next to revenue. With so much opportunity to impact the bottom line, there’s some eyebrow-raising compensation attached to successful sales enablement positions, with the average sales enablement manager earning $120,000....

Do you wonder if there’s some part of the competitive intelligence process you’re missing? We put together Head-to-Head: The Competitive Intelligence Playbook for people like you. To bring you the knowledge you need to define, then refine your competitive edge....

As a competitive intelligence professional, you run the gamut. You’re talking to three, four, even five departments daily. You’re fielding requests, prioritizing, informing product positioning, and benefiting your organization in all sorts of ways. 👏...

Our 2021 Competitive Intelligence Trends report brings you the latest developments in competitive intelligence. Are you behind the curve? Or ahead in the race? Download your copy now to find out....

Sales enablement forms a big part of most product marketers’ day-to-day, and we know this because of the 2,000+ PMMs who participated in this year’s State of Product Marketing report, almost three quarters (73.8%) said creating sales collateral made up part of their key responsibilities....

If you’re gaining information by legal means, you’re not breaking the law. But there are some guidelines you can follow to establish a fair competitive advantage without losing sleep at night....