Alex Walton

Alex is the tech-addicted copywriter behind much of what you'll read here at Competitive Intelligence Alliance. He's obsessed with producing content to maximize your competitive edge.

London, UK

Members-only

Your guide to implicit segmentation marketing

Implicit segmentation is the practice of using implied data to make assumptions about customers and categorize them. From there, you can predict future behavior, produce more targeted messaging, or provide a better customer experience....

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Competitive Intelligence

Planning competitive intelligence for the short- and long-term

To learn more about the long- and short-term planning that’s so important for a well-tooled competitive intelligence program, Erik Mansur, VP of Product Marketing at Crayon, sat down with August Jackson, Senior Director of Market and Competitive Intelligence at Deltek....

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Competitive Intelligence

Competitive intelligence analyst: role guide and salary

A competitive intelligence analyst gathers, analyzes, and makes actionable, data on key business competitors. Analysts gather this data from sources both internal and external to the business....