Amelia Wilson

Simplify your SWOT analysis with tools for competitive research, sentiment tracking, data visualization, and actionable planning....

If you’ve ever wondered whether you’re getting paid what you deserve as a competitive intelligence (CI) pro, then the 2024 Competitive Intelligence Salary Report is here to spill the tea....

Strategic planning can feel a bit daunting, right? But if you want to get your business moving in the right direction, a solid plan is a must-have....

Hiring a CI professional can be daunting if it's not your area of expertise. Learn to craft the perfect job description, identify the right skills, and create a growth path for your CI hires. Plus, get insights on setting up a dedicated CI function to give your company a competitive edge....

If you're a woman in CI, chances are you’re making less than the men in your field – 19.1% less, on average – and that gap has only widened over the past year....

Tired of seeing your marketing campaigns miss the mark? You’re putting in the work, crafting your message, but somehow it’s just not connecting with your audience. Sound familiar?...

In this article, we’re diving into the numbers and uncovering the key factors that could help you land a bigger paycheck. Whether it’s choosing the right industry, changing location, or fighting for pay transparency, we’ve got the insights you need to make your next career move count....

When used strategically, pricing is a powerful growth lever. But it's about far more than picking a number. In this article, I'll share how to balance value and strategy in your pricing model....

CI professionals today are facing a lot of challenges. There are the obvious ones – like budgetary constraints, building and maintaining an effective team, and clarifying the CI function's role and scope – and then there are a whole load of not-so-obvious ones....

By understanding the unmet needs -- the unaddressed frustrations and desires of your customers, companies can gain an advantage that helps them out-innovate their rivals....

In competitive intelligence, AI has the potential to be tremendously helpful in our day-to-day work. Anything that can make digesting and understanding all that data faster naturally benefits us as CI professionals....

We've compiled a list of the top three competitive intelligence tools in every key software category – from dedicated CI platforms to social listening tools and CRMs....

By aligning your CI efforts with company objectives from the get-go, you can transform competitive insights from a nice-to-have into the lifeblood of your organization....

Customer research aims to learn more about the needs and behaviors of customers and to use that information to create products, features, and messaging that resonate with them. In other words, customer research helps you sell your products by tailoring your approach to the needs of your customers....

SEO competitive analysis reveals the gaps in your SEO strategy so you can adjust and overtake the leaders in your space – and in this article, we’re going to show you how to do it....