Amelia Wilson

In this comprehensive guide, we'll explore what it entails and why market research is an indispensable tool for any competitive intelligence expert....

Competitive intelligence lays a strong foundation for differentiated competitive positioning. It gives us a clear sense of common language, product categories, and problem/solution spaces others play in....

As a competitive intelligence (CI) practitioner, you’ve likely got the scoop on your rivals, but have you ever wondered what your peers are up to? After all, they certainly have lessons to share that could help you raise your CI game even higher....

In this post, I’ll briefly share my winding journey from SDR to product marketer to dedicated CI manager. You’ll see how I leveraged side projects and internal networking to pave my transition into new areas. I’ll also pass along some key lessons I picked up along the way....

Hey there, I’m Farhan Manjiyani. I’m the Senior Manager of Commercialization and Pricing at Grafana Labs, and today I’m here to share what it’s like to run a competitive intelligence program in the open-source space....

With the right strategy and mindset, plus a little elbow grease, you can resuscitate your org’s CI program. From assessing the damage to achieving quick wins, in this article I’ll share some proven tips to transform your program from flatlining to thriving....

How do you track your competitors when new features and updates are released almost daily? This article will walk you through an expert-approved competitive intelligence process tailored to the SaaS businesses....

Struggling to gather competitive intelligence in healthcare? This guide will arm you with a step-by-step process on everything you need to know....

We've covered sales, marketing, and product, but there's another group that can make even greater use of competitive insights: the C-suite....

The Competitive Intelligence Summit has officially drawn to a close, and we're still buzzing from the wealth of insight. Get ready to tuck into a tantalizing taster menu of the top takeaways!...

Product, design, and engineering might now be the first teams that spring to mind when you’re thinking about who can benefit from a competitive intelligence (CI) program. But if you overlook these groups, you’re missing out on a huge opportunity to make a real impact in your company....

By working closely with your marketing teams, you can weave your competitive positioning into your prospects’ buying process from the outset. That way, you’ll be the obvious choice when it’s time to buy....

Sales and customer success teams need to be able to handle prospects' objections and speak confidently about competitors. Here's how your CI helps them do that....

How to design and execute an effective CI strategy, centralize information to create a single source of truth, and overcome limited resources....

Purpose, Priorities, Productivity. Let’s see how you can apply this sequence to move from data to action as you build your CI program....