Members-only Competitive Analysis What is social listening? Your comprehensive guide Explore the intricacies of social listening and how it can help your business. Key definitions, benefits, and real-life examples inside....
Members-only Competitive Advantage Pros and cons of price skimming There are around seven pricing strategies that companies can use. These are competition-based pricing, cost-plus pricing, dynamic pricing, value-based pricing, usage-based pricing, freemium pricing, and price skimming....
Members-only Strategic Planning The role of FOMO in consumer psychology FOMO, or fear of missing out, is an acronym for a psychological worry that’s been ingrained in the human psyche for as long as we can remember. In this article, we’ll delve deeper into this topic, and the role FOMO has on consumer psychology....
Members-only Strategic Planning Building business strategies around market trends Trends are everywhere and constantly changing. They’re incredibly valuable tools for your product marketers because they allow you to follow new opportunities, consistently change and improve your product, and maintain both your product and your brand as something fresh and exciting....
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