Lawrence Chapman

Lawrence is our Copywriter here at PMA who loves crafting content to keep readers informed, entertained, and enthralled. He's always open to feedback and would be thrilled to hear from you!

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How can you create a culture of competitive intelligence at your company?

To learn more about creating a culture of competitive intelligence (CI) within your organization and using it as a catalyst for collaboration, Erik Mansur, VP of Product Marketing at Crayon, sat down with Patrick Wall, Head of Competitive Intelligence at Imperva....

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Competitive Intelligence

The role of competitive intelligence in product marketing leadership

In this article, we’ll take a look at the role of CI in PMM leadership through the results of PMA's State of Product Marketing Leadership report....

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Competitive Intelligence

Common challenges when gathering competitive intelligence

Problems when gathering competitive intelligence isn’t uncommon. Here are some challenges you may encounter during the process, and how to address them....