Members-only Segmentation The intersection of audience segmentation and competitive intelligence Audience segmentation is a process of dividing customers into groups with similar interests, needs, and behaviors. Their demographics and psychographic characteristics play a part too. It’s used to get a better understanding of the target audience....
Members-only SWOT How to run a SWOT analysis session A SWOT analysis session is a way to analyze your business’s strengths, weaknesses, opportunities, and threats (hence “SWOT”) in one fell swoop. These sessions are a great way to get an overview of your business’s current state and identify actionable next steps to grow your business....
Members-only Strategic Planning How to run a Porter’s Five Forces analysis session Running a business analysis using Porter’s Five Forces (P5F) is an exciting opportunity to dig deeper into your customers’ motivations and behaviors. It’s a great way to gain new insights into your business, and it’s often used in strategic planning....
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