Patrick Wall

Pat Wall is a marketing and sales professional in high-growth subscription & enterprise software companies in Internet and Cloud Performance, Business Intelligence, Analytics, Data Lakes, and Big Data

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How to use SWOT analysis to build your battlecards

Battlecards are a key competitive enablement asset. But how do you build them? SWOT analysis can serve as the perfect springboard if you're stuck....

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Competitive Intelligence

Building a competitive intelligence program as a solo practitioner

Building out your first competitive intelligence program can be a difficult process. 😮‍💨 Who should be involved? Where do you start? With so many questions, so much data and so many competitors to get a handle on, it’s easy to get overwhelmed....