Teresa Garanhel

Teresa is the editorial lead for Competitive Intelligence Alliance, keeping a finger on the pulse of the latest in competitive intel.

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Win/loss ratio: What it is and how to calculate it

The win/loss ratio evaluates the success of your company’s performance in competitive situations, like when making a sale....

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Positioning

Creating a powerful positioning strategy: the what, why, and how

Elements you should highlight when developing a positioning strategy include the values that resonate with your target audience, as well as benefits and attributes, such as your unique value proposition....

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Pricing

Everything you need to know about differential pricing strategies (with examples)

Price discrimination can be a beneficial strategy for companies seeking to maximize profits, but you must meet certain conditions in order to implement it effectively....