Teresa Garanhel - Competitive Intelligence Alliance

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Teresa Garanhel

Teresa is the editorial lead for Competitive Intelligence Alliance, keeping a finger on the pulse of the latest in competitive intel.

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Win/loss ratio: What it is and how to calculate it

Competitive Intelligence

Win/loss ratio: What it is and how to calculate it

How can social media listening increase customer advocacy? (with examples)

Competitive Intelligence

How can social media listening increase customer advocacy? (with examples)

How to do an SEO competitive analysis (7-step guide)

Competitive Analysis

How to do an SEO competitive analysis (7-step guide)

Pricing a SaaS product in 2025

Pricing a SaaS product in 2025

Your guide to implicit segmentation marketing

Your guide to implicit segmentation marketing

Creating a powerful positioning strategy: the what, why, and how

Creating a powerful positioning strategy: the what, why, and how

Everything you need to know about differential pricing strategies (with examples)

Everything you need to know about differential pricing strategies (with examples)

What are the best practices and challenges when hiring internally for developer marketing roles?

What are the best practices and challenges when hiring internally for developer marketing roles?

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