Teresa Garanhel - Competitive Intelligence Alliance

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Teresa Garanhel

Teresa is the editorial lead for Competitive Intelligence Alliance, keeping a finger on the pulse of the latest in competitive intel.

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Your guide to implicit segmentation marketing

Your guide to implicit segmentation marketing

Win/loss ratio: What it is and how to calculate it

Competitive Intelligence

Win/loss ratio: What it is and how to calculate it

Creating a powerful positioning strategy: the what, why, and how

Creating a powerful positioning strategy: the what, why, and how

Everything you need to know about differential pricing strategies (with examples)

Everything you need to know about differential pricing strategies (with examples)

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