On this episode of Pricing to Win, Brett and Farhan discuss:

  • How your positioning drives your pricing strategy. 🏎️
  • Why setting the price is the last step in the strategic pricing process. 🏁
  • How to choose a pricing role. 🤔
  • The four stakeholders you need on your side if you’re going to succeed in a pricing role. 🍀
  • How Brett’s market data background helped him excel in pricing roles. 📊
  • The one thing you have to understand from your customers that’s more important than the price itself (that’s more difficult to change after the fact). 🤫

About our guest, Brett Waldman:

Brett led pricing and pricing strategy at Citrix and Fireblocks, and is now Director of Pricing and Packaging at Imprivata.

Brett is a “full-stack” pricing expert, with skills and expertise that run the gamut through pricing’s components, including analytics, operations, and strategy.

Resources discussed on this episode