🍔 The unique “hamburger method” that immediately tells you if you’re delivering too much information to stakeholders. (Page 18)

👾 This one KPI from the mobile gaming industry holds the secret to approaching CI the right way. (Page 13)

🙅‍♂️ Why you should think twice before having reps from this team on a win/loss call. (Page 24)

🧹 The quickest, easiest way to stay up to date with competitors if you work in SaaS. (Page 23)

😰 Why field intelligence can be dangerous, and how to use it the right way. (Page 24)

🎯 This surprising method ensures the intel you deliver to stakeholders is accurate. Are you following it? (Page 62)

💔 The one source of competitive intelligence that will never give you a competitive advantage. And what to do about it. (Page 46)

🏆 What you can do to make up for a lack of competitor data and win your niche. (Page 35)

🥂 Over-communicators are a pain, right? Wrong. Discover why over-communicating with stakeholders sparks joy for them on page 18.

🫢 The truth about analysis frameworks, and exactly how to approach analysis to succeed. (Page 52)

🤖 The truth about automation, and how much time tools can really save you. (Page 22)

🤯 The surprising key skill every one of our industry experts said was crucial for CI success. (Page 66)

⌛ What to do to win, even if you’re short on time and resources. (Page 59)

🤫 The unique, light-lift deliverable that helps you scale CI across your org with little effort. (Page 42)

🦄 How to use the intel inside your org to discover unique competitive opportunities. Even in difficult industries. Simply use this technique. (Page 13)