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It's a unique opportunity to watch the most sought-after competitive intelligence content. Each stream delves deep into a key competitive intelligence topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions.

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Panel - Achieving senior buy-in and maintaining engagement with your key stakeholders

January 23, 2025
4:00 pm GMT | 11:00am EST

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COMING SOON

Join us for an insightful panel discussion on achieving senior buy-in and maintaining engagement with your key stakeholders. In this session, industry experts in competitive intelligence will share their strategies and experiences to help you navigate the challenges of gaining support from senior leaders and keeping stakeholders engaged. Discover practical tips and best practices that you can implement in your own organization. Whether you're a seasoned professional or new to the field, this discussion will provide valuable insights to enhance your competitive intelligence efforts

Meet the speakers:

Chinmay Agnihotri, Arnav Singh, Ishara Naotunna and Aaron Wood

How to navigate inheriting a win/loss program

February 20, 2025
4:00 pm GMT | 11:00am EST

COMING SOON

Inheriting a win/loss program can be daunting, especially when faced with an unfamiliar system or incomplete data. This paper outlines key steps to effectively navigate this transition. By understanding the existing program's scope, data quality, and analysis methods, you can identify gaps and implement necessary improvements. Additionally, fostering cross-functional collaboration and establishing clear communication channels will ensure a smooth integration and optimization of the inherited win/loss program.

Learnings will include:

👉 Assess the program's scope and objectives: Understand the program's intended purpose, key metrics, and target audience to ensure alignment with your organization's goals.

👉 Evaluate data quality and completeness: Identify any inconsistencies, missing data, or inaccuracies that may impact the reliability of the program's findings.

👉 Optimize analysis methods: Review the current analysis techniques and explore opportunities to enhance insights through advanced data visualization and statistical modeling.

Meet the speaker:

Karen Mckeown , Director of Product Marketing at Skillsoft

My extensive experience in product marketing and management allows me to quickly spot opportunities for growth and increased cross team efficiencies for B2B SaaS and Cloud Solution companies.

With over 20 years in product marketing and product management, I’ve launched and scaled 50+ products in B2B and B2B2C SaaS, working with brands like Skillsoft, Macmillan Learning, ITHAKA, Cengage, Clarivate, AT&T, and Verizon with a focus on ed-tech and learning SaaS solutions, transitioning many times to tackle new markets, new industries, and new product areas.

I thrive on challenges—whether it’s breaking into new markets, revitalizing mature products, or streamlining GTM. I’m a data-driven marketer who crafts positioning and strategies that drive growth and retention. My experience spans corporate and academic markets, and I quickly adapt to new industries and bring fresh perspectives and creative problem solving.

A former product manager turned marketer, I bring a collaborative leadership style that unites product, sales, customer success, and marketing teams using Agile approaches to marketing and project management. I’m also skilled at scaling and leading product marketing teams, often having been a sole PMM or first PMM hire in businesses of all sizes.

As a certified Product Marketing Alliance and Pragmatic Marketing pro, I’m a lifelong learner who embraces AI, new tech, and evolving best practices to drive innovation and efficiency—always aiming for results that set trends.


Increase your competitive advantage: Establishing a world-class win/loss program

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This LinkedIn live will emphasise on the following:

  1. Strategic Framework (EPIC): Monique emphasizes the importance of starting with a clear evaluation of the business landscape, identifying challenges, and setting objectives before planning and execution. This framework (EPIC - Evaluate, Plan, Insights, Communicate/Act) ensures alignment and effectiveness throughout the program development process.
  2. Incorporating Customer Insights: Monique stresses the significance of incorporating customer insights into competitive intelligence (CI) efforts. By understanding customer perspectives through win/loss programs, organizations can refine their strategies, validate hypotheses, and make informed decisions, ultimately enhancing their competitive advantage.
  3. Cross-Functional Collaboration: Monique advocates for cross-functional collaboration throughout thewin/loss program. By involving stakeholders from various departments, including sales, marketing, and product development, organizations can gain diverse perspectives, accelerate buy-in, and ensure alignment with business objectives, leading to more effective communication and action plans.

Get to know the speaker 👇

Monique Eddleton, Fellow, Council of Competitive Intelligence Fellows

Monique Eddleton is an insights expert known for her adeptness at transforming insights into disruptive innovation. With a deep fascination for data, analytics, and understanding customer and competitor behavior, she has honed her expertise in establishing insights organizations that are firmly rooted in business strategy and data requirements.

Monique excels as a facilitator of cross-functional workshops and dialogues, where she collaborates to build future-state experiences and strategies for businesses, leveraging insights gleaned from customer data. Her dynamic communication skills and storytelling prowess have earned her a proven track record of influencing key business decisions and strategies.

Specializing in quantitative and qualitative research design, NPS/customer experience measurement, customer journey mapping, win/loss analysis, competitor analysis, war-gaming, scenario planning, social listening, vendor management, and insights-driven action planning, Monique is equipped with a comprehensive toolkit.

Why competitive intelligence is crucial to every product launch strategy

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This LinkedIn live discusses the importance of competitive intelligence in product launch strategies, highlighting the need for tailored analysis for new versus established products. The speaker emphasizes competition as a crucial indicator of market viability and offers innovative methods to identify competitors in new markets, enabling informed decision-making.

  1. Adaptation in Analysis: Jana emphasizes the need for different approaches when analyzing competition for new versus established products.
  2. Competition as Market Indicator: Competition signals market viability, with its absence or excess offering valuable insights into market opportunities.
  3. Innovative Identification Methods: Jana suggests creative strategies like user interviews and role-playing to uncover competitors in new markets, facilitating informed decision-making.

Get to know the speaker 👇

Jana Frejova, Head of Product Marketing, Spendesk

Jana Frejova, Head of Product Marketing at Spendesk, boasts a unique background as a lawyer turned growth and product marketing leader. With over a decade of experience spanning various roles in marketing and product strategy, Jana brings a wealth of expertise to her current role.

Having navigated roles at Spendesk, Axway in Paris, Oracle in London, Opower in the USA, and Equinor in Brussels, Jana has cultivated a diverse skill set and a global perspective. She has demonstrated her ability to build and lead high-performing, cross-functional teams, pioneer new business models, shepherd products from conception to market launch, and spearhead strategic initiatives.

Jana's influence extends beyond her professional endeavors, as she is also a published author, sought-after speaker, and dedicated mentor. Her contributions to the field have earned her recognition as a Top 100 Product Marketing Influencer in 2021. Additionally, Jana was selected for Oracle's prestigious Women's Leadership program, aimed at nurturing top performers and grooming future leaders within the organization.

3 Categories of competitive intelligence every PMM should know

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This LinkedIn live categorizes competitive intelligence into marketing, business, and technical realms, providing a comprehensive framework for understanding competitors' strategies and products while emphasizing proactive analysis and resource allocation to avoid common pitfalls like reactive responses. Collaboration across teams is underscored as vital for operationalizing insights and driving impactful strategies to enhance competitive positioning within organizations.

  1. Competitive Intelligence Categories: The talk outlines three key categories—marketing, business, and technical—essential for understanding competitors' strategies and products.
  2. Pitfall Awareness: It emphasizes avoiding common pitfalls like reactive responses, ensuring resources are allocated wisely for effective competitive intelligence.
  3. Collaborative Approach: Collaboration across teams is highlighted as crucial for gathering and utilizing competitive insights to drive strategic decisions and improve competitive positioning.

Get to know the speaker 👇

Alex Babar, VP, Solutions, Brinqa

Alex Babar serves as the VP of Solutions at Brinqa, a dynamic growth-stage cybersecurity company that recently secured a significant $110M Series A investment from Insight Partners. With a wealth of experience in marketing and product management within the B2B SaaS realm, Alex plays a pivotal role in driving Brinqa's marketing strategy and overseeing solutions development.

Prior to his tenure at Brinqa, Alex was instrumental in the growth and success of Legit Security, where he served as the second marketing hire from the Seed to Series A stage. His contributions helped propel the company forward, backed by prominent investors Bessemer and TCV. Alex's journey in marketing and product management also includes leadership roles at Ping Identity, where he played a key role in tripling growth, culminating in the company's landmark IPO as the first Vista Equity Partners portfolio company to do so.