Ever wonder if your colleagues are too smart for their own good? When you’re a tech company like Akamai, with tech talent coming out of your ears, it’s easy to let your messaging creep into ever more technical territory. Eventually, of course, your prospects, and even your salespeople, struggle to understand what they’re buying and selling.
That’s a challenge Mimi An, Director of Competitive Intelligence at Akamai, a tech business with a product line spanning CDNs (content delivery networks), cloud computing, and security, took on and won.
She joins us on the show today for the penultimate episode in our CI-by-Industry series to share how she solved this problem at Akamai, as well as how she scaled hers into the largest competitive intelligence team of any business represented on the show so far.
Key talking points
• How to make a technical product line comprehensible to your salespeople (and their prospects).
• How to build a business case for scaling your CI team (where to start, what to focus on, and how to earn your seat at the table).
• Mimi's unique method for figuring out your priorities and critical goals, even if you're brand new to the business.
Take a listen. 👇
Want to be a guest on the podcast?
We're looking for guests! If you consider yourself (or anyone you know does!) something of a thought leader in competitive intelligence, drop us a line at contribute@competitiveintelligencealliance.io.
We can't wait to host you!
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