In this episode of Pricing to Win, Brett and Paul discuss:

  • Why and how pricing comes down to understanding your product’s value, and how to communicate it. 🗣️
  • The unique mental model Paul uses to reframe someone’s perception of value. 🧠
  • The three things value breaks down to. 🛠️
  • The surprising difference between pricing roles (and the pricing process) at small businesses and large enterprises. 😲

About our guest, Paul Maguranis:

Paul is a certified pricing professional with over a decade of experience leading pricing initiatives at large enterprises, and as a consultant, specializing in the tech space. Right now, he’s Senior Pricing Manager at Covetrus, and is responsible for all pricing actions and go-to-market activities for Covetrus Pulse, the largest Cloud PiMs in the World.

Resources discussed on this episode