Competitive Advantage

Of all the possible ways you can segment your market, there are four that have stood the test of time. When intelligently combined, these segmentation methods make for effective, insightful segments with high ROI and strong predictive power....

A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry....

Not every business has the resources to throw behind a global marketing campaign. Whether your business is large or small, resource-rich or on a budget, sometimes a niche competitive advantage is the best fit....

What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup....

There are around seven pricing strategies that companies can use. These are competition-based pricing, cost-plus pricing, dynamic pricing, value-based pricing, usage-based pricing, freemium pricing, and price skimming....

Conversation intelligence improves customer experiences by harnessing digital technologies to create richer conversations with customers, stakeholders, and partners....

A positioning framework enables you to find the right place for your brand in the marketplace, as well as in the consumer's mind. Ignore it at your peril....

Here are 5 competitive enablement best practices to get your enablement program off to a flying start....

Trends are everywhere and constantly changing. They’re incredibly valuable tools for your product marketers because they allow you to follow new opportunities, consistently change and improve your product, and maintain both your product and your brand as something fresh and exciting....

Comparative and competitive advantages are economic terms that, when applied to a business, refer to a business’ ability to produce goods and services and to win against competitors over time....

A SWOT analysis session is a way to analyze your business’s strengths, weaknesses, opportunities, and threats (hence “SWOT”) in one fell swoop. These sessions are a great way to get an overview of your business’s current state and identify actionable next steps to grow your business....

That advantage you’ve worked so hard to create? Your competitors are working day and night to replicate it, beat it, and take those hard-won customers right out of your hands. 😤 So how do you stop your competitors cloning your strategy? How do you make your competitive advantage sustainable?...

Running a business analysis using Porter’s Five Forces (P5F) is an exciting opportunity to dig deeper into your customers’ motivations and behaviors. It’s a great way to gain new insights into your business, and it’s often used in strategic planning....

Brand-building isn't about creating a social media page for people to follow. It's not about consistent posting. It's not about how many followers you have. Those are good to look at, but they serve little purpose when it comes to building a brand. Let's get back to basics....

What tools can you use to rapidly communicate your findings to internal stakeholders? And are there any tools that can inform your own competitive projects? Visual learners rejoice. The positioning matrix is here....