Members-only Positioning In search of a data-informed way to build product vision and positioning: part three We walk you through scaling the process of creating a data-driven approach to positioning....
Members-only Positioning In search of a data-informed way to build product vision and positioning: Part two We walk you through building a structure for the research, outlining the necessary steps, and finally helping you analyze your results to build a data-informed vision and position for your product in the marketplace....
Members-only Positioning In search of a data-informed way to build product vision and positioning: part one The goal of this three-part series is to add one more skill to your toolset: creating product vision and positioning based on competitive intelligence and customer research....
Members-only Strategic Planning How to run a Porter’s Five Forces analysis session Running a business analysis using Porter’s Five Forces (P5F) is an exciting opportunity to dig deeper into your customers’ motivations and behaviors. It’s a great way to gain new insights into your business, and it’s often used in strategic planning....
Members-only Competitive Intelligence Competitive intelligence: How it started, where it's going What was competitive intelligence like five to 10 years ago? And what’ll it look like in the next five to 10 years? Those are the questions Erik Mansur, VP of Product Marketing at Crayon, has for Steve Hernan, Senior Manager of Strategic Business Intelligence at Thermo Fisher Scientific....
Members-only Competitive Intelligence The four best sources of competitive intelligence Win/loss interviews; social listening tools; competitive SEO; and competitor websites present four of the very best sources of competitive intel....
Members-only Competitive Analysis Competitor analysis for digital marketing Your competitors have something to teach you. You may have differences in values, team, and sales targets, but one thing you have in common is the clients. You stand to gain a lot from paying attention to what they do and following their lead....
Members-only Competitive Intelligence Competitive intelligence analyst: role guide and salary A competitive intelligence analyst gathers, analyzes, and makes actionable, data on key business competitors. Analysts gather this data from sources both internal and external to the business....
Members-only Competitive Intelligence Building a competitive intelligence program as a solo practitioner Building out your first competitive intelligence program can be a difficult process. 😮💨 Who should be involved? Where do you start? With so many questions, so much data and so many competitors to get a handle on, it’s easy to get overwhelmed....
Members-only Competitive Analysis How to monitor competitive activity In this article, we walk through how to monitor competitive activity and turn that intelligence into an actionable product marketing strategy....
.png?v=9082674980)