Competitive Intelligence

How do you track your competitors when new features and updates are released almost daily? This article will walk you through an expert-approved competitive intelligence process tailored to the SaaS businesses....

Building a competitive program from scratch is a topic that’s been covered before. But what about rebuilding one? David D'Aprile tackles this topic on the latest episode of Compete Clarity....

Struggling to gather competitive intelligence in healthcare? This guide will arm you with a step-by-step process on everything you need to know....

In practice, CI is best understood as a perpetual competitive intelligence cycle, with no clear end or beginning, where each element flows into the next. We walk you through its 5 elements....

Market intelligence provides the backdrop against which you compete with business rivals. Competitive intelligence is more specific than market intelligence, dealing with specific competitors instead. Rather than the larger market both you and your competitors are a part of....

Succeeding in competitive intelligence comes down, primarily, to the sources you use and how you communicate with stakeholders. Here's how to do that well....

The latest edition of our annual CI deep-dive (shared this year with our sister community, Product Marketing Alliance), will focus on the intricacies of how competitive intelligence and product marketing go hand-in-hand....

5 experts. 5 different industries. 5 case studies. Almost 50 years' combined experience. Uncover their tried and tested methods for success....

The Competitive Intelligence Summit has officially drawn to a close, and we're still buzzing from the wealth of insight. Get ready to tuck into a tantalizing taster menu of the top takeaways!...

Product, design, and engineering might now be the first teams that spring to mind when you’re thinking about who can benefit from a competitive intelligence (CI) program. But if you overlook these groups, you’re missing out on a huge opportunity to make a real impact in your company....

Curated from the thoughts, quotes, opinions, and contributions of the dozens of CI thought leaders we’ve worked with since the Competitive Intelligence Alliance launched one year ago, we built this table to give you a 10,000-foot view of the role....

Today’s guest, representing the eCommerce industry, is Mindy Regnell. Mindy heads up Market & Competitive Intelligence at Postscript, an SMS marketing company that’s tightly integrated into the Shopify ecosystem....

By working closely with your marketing teams, you can weave your competitive positioning into your prospects’ buying process from the outset. That way, you’ll be the obvious choice when it’s time to buy....

In this article, we’ll walk you through seven of the best ways you can use Chat-GPT right now to help lighten the competitive intelligence load. We’ll also walk you through how to improve Chat-GPT’s responses if it’s proving tricky to get what you need with your use case....

Sales and customer success teams need to be able to handle prospects' objections and speak confidently about competitors. Here's how your CI helps them do that....