Competitive Intelligence

By working closely with your marketing teams, you can weave your competitive positioning into your prospects’ buying process from the outset. That way, you’ll be the obvious choice when it’s time to buy....

In this article, we’ll walk you through seven of the best ways you can use Chat-GPT right now to help lighten the competitive intelligence load. We’ll also walk you through how to improve Chat-GPT’s responses if it’s proving tricky to get what you need with your use case....

Sales and customer success teams need to be able to handle prospects' objections and speak confidently about competitors. Here's how your CI helps them do that....

Want tried and true methods, templates, and frameworks you can apply to your competitive intel work today? You’ve come to the right place....

If you’ve read “The Future of the Professions” by Richard and Daniel Susskind, you’re already familiar with the fragility of your expertise: give it enough time and most of us will be out of a job…...

How to design and execute an effective CI strategy, centralize information to create a single source of truth, and overcome limited resources....

Social media is an incredibly powerful tool for gathering information on competing businesses. Done intentionally, you can follow and filter information according to your favorite strategic framework....

Research is at the core of every successful business. If you don't know what your customers and employees want, how can you give it to them?...

Purpose, Priorities, Productivity. Let’s see how you can apply this sequence to move from data to action as you build your CI program....

This article will help you realign with the key goals of competitive intelligence. Once you do, it’ll be crystal clear which priorities you’re neglecting, and which avenues to success you’re avoiding....

Whether you’re an online retailer or a brick and mortar chain, competitive intelligence can help you stay ahead of the curve, reverse engineer your rivals’ competitive advantages, and win new market share....

Competitive intelligence sits at the intersection of marketing and revenue enablement. With high stakes, disparate data sources, and a mandate to leave no stone unturned, CI pros face an organizational nightmare....

The data platform you choose has a major impact on your future. Building a competitive intelligence flywheel serves as one of the many ways to become a data-driven enterprise....

My guest today is Aaron Stillman, VP of Product Marketing and Education at AB Tasty. Aaron cut his teeth in competitive intelligence back when he was Director of Product Marketing at Healthx. Now he's running the whole show at AB Tasty, a maker of software that optimizes the customer experience....

Routinely conduct a market opportunity analysis. This can be one of those tricky tasks you perform just often enough to need some direction on, but not so often enough to feel compelled to establish a process for....