Competitive Intelligence

Building out your first competitive intelligence program can be a difficult process. 😮‍💨 Who should be involved? Where do you start? With so many questions, so much data and so many competitors to get a handle on, it’s easy to get overwhelmed....

There is more to competitive intelligence than understanding the features and functionality of competitive solutions. Product managers need to understand competitors’ revenues, headcount, funding, industry analyst relations, global footprint, and enterprise value....

In the last few years, I launched several companies, some achieved good results, and some failed. One of the things that I learned, in this period, is that by analyzing market players you can get a reasonable insight into the results that your company may achieve in this market....

Dissemination is the process of communicating the intelligence to your stakeholders. You must create a communication plan that matches the needs of each stakeholder group....

Collection is not a one-time process. Yes, you will have to do extensive research upfront to create your initial battlecard or produce your first analysis report, but thereafter you must have an ongoing collection process....

This first article starts with the basic concepts of competitive intelligence and provides an overview of the topic. Later articles will explore each area in more depth....

Clint Beuchler, Product Marketing Manager at Formstack, explains how to prioritize, define, research, and ultimately beat your competition and prepare sales teams to do just that....

Competitive intelligence is time and labor-intensive, not to mention costly, so it’s important to share information and make the most of your findings....

Competitive intelligence is a cornerstone of any product marketing strategy, but what are the secrets to success? Here's some expert advice to guide you....

How PMMs make CI findings actionable varies from org to org in a plethora of ways including slide decks, battlecards, one-pagers, and workshops....

When we surveyed product marketers for the Competitive Intelligence Trends 2020 report, we unearthed a plethora of 30 competitive intelligence tips to consider when conducting the process....

To ensure the fruits of your research make a substantial impact on your business, make sure you dedicate as much energy to analysis and action as you do research. There are 5 steps you can implement to effectively leverage competitive intelligence in your organization....

In the 2021 Competitive Intelligence Trends Report, we explored who is responsible for the CI function to decipher which department owns the process and understand who is responsible in most cases. But how is the process being executed?...

Competitive intelligence is ideal for keeping market rivals at an arm’s length; dedicating time, effort, and resources to making sure it’s done right is crucial. Are organizations taking competitive intelligence seriously enough? and are they putting their hands into their pockets to finance it?...

Our State of Product Marketing Leadership Report 2022 addressed the role of leaders in competitive intelligence. Here, we focus on the influence they're having on the process....