Competitive Intelligence

In the 2021 Competitive Intelligence Trends Report, we explored who is responsible for the CI function to decipher which department owns the process and understand who is responsible in most cases. But how is the process being executed?...

Competitive intelligence is ideal for keeping market rivals at an arm’s length; dedicating time, effort, and resources to making sure it’s done right is crucial. Are organizations taking competitive intelligence seriously enough? and are they putting their hands into their pockets to finance it?...

Our State of Product Marketing Leadership Report 2022 addressed the role of leaders in competitive intelligence. Here, we focus on the influence they're having on the process....

Are you keeping a beady eye on how rival companies are occupying their time? If not, then you oughta take a long, hard, look at giving competitive intelligence the credence it deserves....

To learn more about creating a culture of competitive intelligence (CI) within your organization and using it as a catalyst for collaboration, Erik Mansur, VP of Product Marketing at Crayon, sat down with Patrick Wall, Head of Competitive Intelligence at Imperva....

In this article, we’ll take a look at the role of CI in PMM leadership through the results of PMA's State of Product Marketing Leadership report....

Problems when gathering competitive intelligence isn’t uncommon. Here are some challenges you may encounter during the process, and how to address them....