Members-only Leadership Recruiting competitive intelligence specialists: Tips for non-CI hiring managers Hiring a CI professional can be daunting if it's not your area of expertise. Learn to craft the perfect job description, identify the right skills, and create a growth path for your CI hires. Plus, get insights on setting up a dedicated CI function to give your company a competitive edge....
Members-only Leadership What are the best practices and challenges when hiring internally for developer marketing roles? Tapping into your existing talent means that, not only are you providing a platform for employees to learn and develop, but you also get benefits that external hiring may not provide....
Members-only Leadership What burnout is and how you can prevent it Explore a comprehensive guide tailored for senior leaders, offering insights into recognizing and combating burnout. This article delves into the nature of burnout, its symptoms and causes, risk factors, and strategies for prevention and mitigation....
Members-only Leadership The importance of building a creative culture as a CMO In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....
Members-only Leadership Empower your employees by building a culture that values every customer interaction As a CS leader, there’s a responsibility to set the standard through your actions. Fundamentally, any big change needs to come from the top. To ensure each customer interaction counts and your whole company recognizes and values each customer interaction, this needs to come from the C-suite....
Members-only Leadership How to build a culture that values customer interaction in product-led growth In product-led growth, giving your customers value is the number one driver of growth. It all comes down to your business’s perception, and by building a solid relationship with users, you’re creating brand trust....
Members-only Leadership Why we need to amplify diverse voices in marketing and related functions It's important to talk about diversity, equity, and inclusion (DEI) from a marketing perspective and make sure that we’re building the kinds of organizations that represent us as people and our businesses well....