Members-only Opinion Data-driven delusion: How blind trust in numbers can lead us astray Data is king – or so we’re told. In today’s hyper-connected world, where every click, like, and share is meticulously tracked and analyzed, being data-driven has become the gold standard for businesses. After all, what could be more reliable than hard numbers?...
Members-only Strategic Planning FOMO – Fear Of Marketing Overload Are business leaders refusing to invest more in marketing because they're afraid of the results? Guest author Clive Wilson shares his thoughts....
Members-only Opinion Data isn’t ‘the new oil’ – it’s way more valuable than that As we look to the evolving data economy, we need a new guiding metaphor: a way of thinking about data that focuses less on exploiting a resource and more on building equitable and sustainable relationships with consumers....
Members-only Opinion ChatGPT: How to lose your job and gain a colleague If you’ve read “The Future of the Professions” by Richard and Daniel Susskind, you’re already familiar with the fragility of your expertise: give it enough time and most of us will be out of a job…...