Positioning

It’s how you position yourself relative to the competition that truly matters. In the Competitive Positioning Playbook, we show you how....

A makeover is always a challenge, but redesigning a friend’s site is a whole different type of pressure. Welcome to this case study on the redesign of What the Pow! web, our client for this Ironhack UX/UI Design Bootcamp project....

We walk you through scaling the process of creating a data-driven approach to positioning....

FOMO, or fear of missing out, is an acronym for a psychological worry that’s been ingrained in the human psyche for as long as we can remember. In this article, we’ll delve deeper into this topic, and the role FOMO has on consumer psychology....

With an undifferentiated marketing strategy, rather than splitting the audience up, you’ll be marketing to the masses....

We walk you through building a structure for the research, outlining the necessary steps, and finally helping you analyze your results to build a data-informed vision and position for your product in the marketplace....

The goal of this three-part series is to add one more skill to your toolset: creating product vision and positioning based on competitive intelligence and customer research....

That advantage you’ve worked so hard to create? Your competitors are working day and night to replicate it, beat it, and take those hard-won customers right out of your hands. 😤 So how do you stop your competitors cloning your strategy? How do you make your competitive advantage sustainable?...

Brand-building isn't about creating a social media page for people to follow. It's not about consistent posting. It's not about how many followers you have. Those are good to look at, but they serve little purpose when it comes to building a brand. Let's get back to basics....

What tools can you use to rapidly communicate your findings to internal stakeholders? And are there any tools that can inform your own competitive projects? Visual learners rejoice. The positioning matrix is here....

To learn more about the long- and short-term planning that’s so important for a well-tooled competitive intelligence program, Erik Mansur, VP of Product Marketing at Crayon, sat down with August Jackson, Senior Director of Market and Competitive Intelligence at Deltek....

Understanding your competitors’ product line revenues is critical. Revenue information helps to put the relative strength or weakness of a competitor into the proper context....