Members-only Pricing Decoding competitor pricing intelligence: How to master this crucial strategy Pricing is one of the most crucial parts of a company’s strategy due to its immense impact on revenue. In this post, I’ve gathered some of my personal best practices for acquiring competitor pricing intelligence and transforming that data into actionable insights....
Members-only Pricing Mastering full-stack pricing: Insights from a decade in pricing strategy Unlock the secrets of full-stack pricing. Learn cross-functional collaboration, operational pricing, and market research insights to improve your competitive intelligence strategy....
Members-only Pricing Everything you need to know about differential pricing strategies (with examples) Price discrimination can be a beneficial strategy for companies seeking to maximize profits, but you must meet certain conditions in order to implement it effectively....
Members-only Pricing Paul Maguranis - How to use value to properly price your products Successful pricing initiatives come down to one thing: value. On this episode of Pricing to Win, host Farhan Manjiyani sits down with Paul Maguranis to discuss what an understanding of your product's value reveals about how you should price it....
Members-only Pricing Brett Waldman - Full-stack pricing: how an analytics background helped inform a unique pricing approach What's the one thing you have to understand from your customers that’s more important than the price itself? On this episode of Pricing to Win, host Farhan Manjiyani and guest Brett Waldman discuss this and more....
Members-only Pricing The power of transparent pricing: Lessons from a three-time founding PMM When used strategically, pricing is a powerful growth lever. But it's about far more than picking a number. In this article, I'll share how to balance value and strategy in your pricing model....
Members-only Competitive Intelligence Competitive pricing intelligence: Your ultimate guide Competitive pricing intelligence helps businesses make smarter decisions about their own positioning and pricing strategies, empowering them to win more market share....
Members-only Pricing Loss leader pricing strategy: definition, examples, pros and cons “Loss leader” refers to products sold (or manufactured)* at a loss in the short-term to turn greater profits in the long-term....
Members-only Pricing Prestige pricing strategies: what they are, and how to make them work Prestige pricing, also known as premium pricing, or image pricing, is what businesses do when they sell at a high price to communicate value....
Members-only Competitive Analysis How to do competitive pricing analysis and beat your competition (with examples) A competitive pricing analysis sees you gather the prices of your competitors’ products over time. You’ll use this data to draw comparisons and conclusions about which direction your own pricing strategy should head in....
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