Members-only Competitive Intelligence What is competitive intelligence? Learn the power of competitive intelligence: Transform market insights into strategic business advantages that drive growth and outperform rivals....
Members-only Artificial Intellligence AI in CI Playbook 2024 Stop feeling frustrated with AI. This playbook shows you how to use the world's newest breakthrough technology to save you time, maximize your impact, and make your daily competitive intelligence work more enjoyable....
Members-only Courses Announcing: Competitive Intelligence Certified: Core Competitive Intelligence Certified: Core lifts the lid on the frameworks and processes experts use to deliver impactful intel with confidence....
Members-only Competitive Intelligence The practitioner’s complete guide to competitive intelligence Competitive intelligence is your tool for knowing your competitors’ strategies, priorities, strengths, and weaknesses. Armed with this information, you can fine-tune your product strategy and marketing initiatives to win. In other words, competitive intelligence is your ticket to the top....
Members-only Ebooks The CI-by-Industry eBook 5 experts. 5 different industries. 5 case studies. Almost 50 years' combined experience. Uncover their tried and tested methods for success....
Members-only Compete Clarity The Compete Clarity podcast: your audio guide to competitive intel Compete Clarity is a show tailor-made for folks like you who want expert advice, whether you're a rookie or just working with limited resources. We've got in-depth chats with the brightest minds in the biz to help you navigate the wild world of competitive intelligence....
Members-only Strategic Planning How to rapidly operationalize any strategic plan in 5 simple steps In this article we take you through the six steps to operationalize a strategic plan, including how to make the plan actionable....
Members-only Events Learn how to build a world-class CI program live and online Join us on January 19 2023 for an exclusive three-hour competitive intelligence workshop led by Airtable’s Alex McDonnell....
Members-only Competitive Intelligence Building credibility as the owner of a competitive intelligence program Your first day at a new job can be a nerve-wracking experience, all the more so if you’re there to build a brand-new CI function for a company that’s never had one before. How can you start building credibility right away and garner a set of allies who know that they can rely on you?...
Members-only Competitive Intelligence What I learned about competition mapping. And why every company should do it. In the last few years, I launched several companies, some achieved good results, and some failed. One of the things that I learned, in this period, is that by analyzing market players you can get a reasonable insight into the results that your company may achieve in this market....
Members-only Promoted posts Your ultimate guide to creating a value proposition A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market....
Members-only Competitive Intelligence How do product marketing leaders influence competitive intelligence? Our State of Product Marketing Leadership Report 2022 addressed the role of leaders in competitive intelligence. Here, we focus on the influence they're having on the process....
Members-only Competitive Intelligence How to collect (and share!) competitive intelligence results Are you keeping a beady eye on how rival companies are occupying their time? If not, then you oughta take a long, hard, look at giving competitive intelligence the credence it deserves....
Members-only Competitive Intelligence Common challenges when gathering competitive intelligence Problems when gathering competitive intelligence isn’t uncommon. Here are some challenges you may encounter during the process, and how to address them....