Sales Enablement

With the rise of sales enablement platforms and Big Data, it has actually never been easier to prove the ROI of your enablement charter. You just have to know which metrics to track and how to track them....

Sales enablement is all about deal support. Sitting between sales and marketing, your sales enablement team exists to support your sales staff with key information at crucial moments. Information about competitors and about your product. All in line with your brand messaging....

Your sales team is too busy trying to win deals to tinker with the CRM. That’s why many organizations have introduced two key roles to help your sales reps operate with killer efficiency: sales operations and sales enablement....

Your first day at a new job can be a nerve-wracking experience, all the more so if you’re there to build a brand-new CI function for a company that’s never had one before. How can you start building credibility right away and garner a set of allies who know that they can rely on you?...

Up-to-date battlecards, sprinkled with the finest competitor intel, make your salespeople’s lives so much easier. Often, they'll forego the obvious. The stuff sales prospects can find in a blink....

Sales enablement sits right next to revenue. With so much opportunity to impact the bottom line, there’s some eyebrow-raising compensation attached to successful sales enablement positions, with the average sales enablement manager earning $120,000....

As a competitive intelligence professional, you run the gamut. You’re talking to three, four, even five departments daily. You’re fielding requests, prioritizing, informing product positioning, and benefiting your organization in all sorts of ways. 👏...

Sales enablement forms a big part of most product marketers’ day-to-day, and we know this because of the 2,000+ PMMs who participated in this year’s State of Product Marketing report, almost three quarters (73.8%) said creating sales collateral made up part of their key responsibilities....

Louis Jonckheere, co-founder and president of Showpad, discusses how to close the gap between revenue teams to deliver the best possible sales interactions and conversations with customers....

Many companies include battlecards among these resources and provide these assets to their sales reps to turn their buyer personas into fully-fledged customers....

Tim Riesterer, Chief Strategy Officer at Corporate Visions, chronicles the transition of sales from the traditional sales process to the postmodern method....

In this article, we’re going to be focusing on sales enablement content, both internal and external-facing, and how to make it great....

We continue see countless companies deploying sales enablement functions with incredible results. But how do you deploy this game-changing function? Here are a few keys to remember when deploying an effective sales enablement function....

Klue identified five levels of competitive enablement maturity programs exist in, and the actionable steps you can take to progress along each stage. Two key themes emerged as most important for improving the maturity of your competitive program. Here’s what they are, and why they matter....

Competitive intelligence specialists Klue outline the ARR of objection handling: address, reframe, redirect....