Members-only Segmentation Undifferentiated marketing strategy: pros, cons, and when to use one With an undifferentiated marketing strategy, rather than splitting the audience up, you’ll be marketing to the masses....
Members-only Segmentation How to get started with market segmentation Market segmentation is the process of splitting up your target market into a set of smaller groups based on shared needs or characteristics. It helps you make more sense of your audience. And studying each segment uncovers new useful information about its members....
Members-only Segmentation The intersection of audience segmentation and competitive intelligence Audience segmentation is a process of dividing customers into groups with similar interests, needs, and behaviors. Their demographics and psychographic characteristics play a part too. It’s used to get a better understanding of the target audience....
Members-only Positioning A beginner’s guide to the positioning matrix What tools can you use to rapidly communicate your findings to internal stakeholders? And are there any tools that can inform your own competitive projects? Visual learners rejoice. The positioning matrix is here....
Members-only Segmentation Customer needs and how to meet them Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....
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