Strategic Planning

The McKinsey Horizon Model, also known as the Three Horizons Model, is a strategic framework used to identify and manage innovation within an organization....

SWOT analysis divides opinion, but has sat atop its semaphoric tower, guiding strategic marketers to better business decisions, for decades. Download the report to learn SWOT best practices, future forecasts, and more....

Research is at the core of every successful business. If you don't know what your customers and employees want, how can you give it to them?...

With the right MarTech, marketing automation can maximize revenue potential. Here are 5 ways marketing automation can increase revenue....

Low cost and differentiation are both competitive strategies for growth. They’re attempts at establishing competitive advantages. A low cost provider strategy has you aim to beat the competition on costs. A differentiation strategy has you aim to boost profits by offering more value....

Simple question: is your business making enough money? No? Are your margins disappearing as inflation bites? Maybe it’s time to look at the way you price....

A competitive gap analysis compares the results you’re actually getting with the results you expected to get, taking into account the overall competitive landscape....

The data platform you choose has a major impact on your future. Building a competitive intelligence flywheel serves as one of the many ways to become a data-driven enterprise....

In this article we take you through the six steps to operationalize a strategic plan, including how to make the plan actionable....

Competitive positioning is the most effective type of positioning strategy in marketing. That’s because it takes the competitive environment, and the spaces your product is best placed to compete for within it, into full account....

You can make parts of your business more product-led than others. Let's define product-led, and talk through some solutions to common blockers....

Not every business has the resources to throw behind a global marketing campaign. Whether your business is large or small, resource-rich or on a budget, sometimes a niche competitive advantage is the best fit....

What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup....

Sometimes, it’s like your teams are on opposite sides of a six-foot-high cement wall. Information is trapped in their tools, no one seems to be communicating. Implementing a product feedback loop can turn your product into a trendsetting powerhouse....

A positioning framework enables you to find the right place for your brand in the marketplace, as well as in the consumer's mind. Ignore it at your peril....