Strategic Planning

That advantage you’ve worked so hard to create? Your competitors are working day and night to replicate it, beat it, and take those hard-won customers right out of your hands. 😤 So how do you stop your competitors cloning your strategy? How do you make your competitive advantage sustainable?...

Running a business analysis using Porter’s Five Forces (P5F) is an exciting opportunity to dig deeper into your customers’ motivations and behaviors. It’s a great way to gain new insights into your business, and it’s often used in strategic planning....

What tools can you use to rapidly communicate your findings to internal stakeholders? And are there any tools that can inform your own competitive projects? Visual learners rejoice. The positioning matrix is here....

If you’re gaining information by legal means, you’re not breaking the law. But there are some guidelines you can follow to establish a fair competitive advantage without losing sleep at night....

Your competitors have something to teach you. You may have differences in values, team, and sales targets, but one thing you have in common is the clients. You stand to gain a lot from paying attention to what they do and following their lead....

Implicit segmentation is the practice of using implied data to make assumptions about customers and categorize them. From there, you can predict future behavior, produce more targeted messaging, or provide a better customer experience....

Let’s unpack the problems with feature-driven product roadmaps, and why more teams are focusing on outcomes. Ultimately, we’ll dive into how adopting an outcome-driven mindset can make your product roadmap work better, bring more focus, and communicate more effectively with stakeholders....